Why Homepages Rank Better Than Product Pages

View profile for Austin Coker

Maximizing ROI for Ecommerce Brands Using a Revenue-Focused SEO and Content Strategy | DM for Free Organic Traffic Consultation

When most people build links, they point them straight to product or blog pages. Sounds smart, right? Direct relevance, exact match, more context… But here’s what I’ve seen in testing (and across client sites): 👉 Pages rank better when the homepage is the authority hub. Why? Homepage links lift the entire domain’s authority They pass trust naturally through internal linking They’re safer and look more organic (brands get mentioned → usually link to homepage) In fact, in multiple campaigns, sites with ~80% of links to homepage consistently saw faster ranking jumps across all pages. It’s not about ignoring deep links — those matter too. But if you’re building every link directly to a sales page, you’re playing the short game. 📌 Build the brand → Power up the homepage → Watch the lift spread across the site.

Homepage authority really does spread like roots through internal linking. Focusing too much on deep links can miss the bigger growth lever.

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Funny enough, affiliates often ignore homepages completely. Maybe that’s why their growth stalls compared to brands that invest in authority

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Makes sense - the homepage is like the root system, everything else grows stronger when it’s healthy

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Olga Stetsurina

Content Marketing & Strategy | Social Media & Digital Marketing | Love my family and country 💛💙

1mo

This nails it: links build brands, not just pages.

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Connor Dimond

Ecommerce Email Marketer | Sent thousands of emails resulting in $150+ million in email attributable revenue.

1mo

Everyone obsesses over deep links when the homepage is the real authority lever.

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Real brands get homepage mentions first - Google notices that

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Nick Shackelford

Drinkbrez.com Structured.agency Konstantkreative.com

1mo

Yup, and it's easier to get homepage links anyway. People want to reference a brand

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Homepage authority also makes future campaigns cheaper. Once the base is strong, you don’t need 100 links to push a new page - sometimes 5 will do

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