Pernod Ricard restructures US commercial organization

Boston Beer is doubling down on rapid experimentation to find its next $250 million brand after setbacks in a fourth category. Founder and CEO Jim Koch told Barclays’ Global Consumer Staples Conference that the company is prepared to "fail fast" with new fourth‑category product launches as it searches for a breakout brand. The move follows multiple unsuccessful attempts in that category and signals a shift toward quicker product iteration and portfolio pruning amid a crowded beverage market. 🍺⏱️📈 https://lnkd.in/eDwFFf6j #BeverageIndustry #AlcoholBeverages #BostonBeer #BrandStrategy #ProductInnovation #FMCG

The global alcoholic spirits industry led by companies such as Diageo, Pernod Ricard and Brown-Forman amongst others, produces some of the world's best loved consumer brands and consistently invest in marketing and brand building, with the main objectives of delighting their consumers and increasing sales revenue. However as an alcohol industry there are strong headwinds impacting category and corporate performance, with much talk as to whether these are "structural" or "cyclical" challenges for the industry to address. Looking at the premium spirits industry from the perspective of share price performance, it is very clear that the investment sentiment remains negative, as you can see below, (source : stockanalaysis.com).....in the past 12 months share prices have fallen YOY, are as follows: Diageo -25%, Pernod Ricard -28% and Brown Forman -41%. Looking at share price performance, from an investor perspective two questions come to mind: 1. What would it take to turn these share prices into positive territory YOY? 2. What if share price performance was not to improve in the months ahead and even sees further falls? What could the knock on effects be? Share price performance is not the only measure of success for a company but it is a very closely watched and influential business metric. #spirits #alcohol #shareprice #diageo #pernodricard #brownforman #beverages #equity Francois Sonneville Stephen Rannekleiv Bourcard Nesin Laurence Whyatt Filiberto Amati Lars Jensen Paul Villis Pat Ryan Jim Watson, CFA Andy Crawford Will Keating Warren Redfern, Jr. Christina Furlong Nik Jhangiani Alexandre Ricard Olly Wehring Ian Carroll David Deeley Farrah Gilsenan

🥤 3 Companies Dominate the Global Soft Drink Market 🔹 Coca-Cola (46.3%) 🔹 PepsiCo (25.6%) 🔹 Keurig Dr Pepper (21.7%) Together, these three giants control almost 94% of the market, with more than 50 brands under their umbrellas – from classics like Coca-Cola and Pepsi to Sprite, Fanta, 7UP, Dr Pepper, Mirinda, and Gatorade. 👉 Real competition? Only 8.4% of the global soft drink market is left for all other brands combined. This concentration reveals not only the power of branding and global distribution, but also how an industry that looks “diverse” at first glance is actually highly consolidated. 📌 The big question is: Do consumers truly have choice, or are they just choosing between the same three players? #MarketTrends #SoftDrinks #BusinessInsights #CocaCola #PepsiCo #DrPepper #Branding #GlobalBusiness

What is Changing...??? 🍺 Are Mega-Brewers Too Big to Grow? When even AB InBev, the world’s largest brewer, reports flat organic volume growth (+0.1% in Q2) and only +2.6% revenue growth YoY, the question arises: 👉 Have we reached the limits of scale in beer? According to Reuters Breakingviews, the slowdown isn’t about brand fatigue, it’s about organizational gravity. Managing 500+ brands across 100+ countries creates inertia, where every innovation needs to pass through layers of process before it hits the shelf. 💡 From my experience managing global beverage portfolios, this is where agility becomes the real competitive edge. Look at how others are adapting: - The HEINEKEN Company refocusing on premiumization and zero-alcohol, with Heineken 0.0 growing double digits in 2025. - Carlsberg Group accelerating craft and local playbooks after acquiring Brooklyn Brewery Europe JV. - Constellation Brands growing +8% YoY in high-margin imports (Grupo Modelo S.A. de C.V. wirth Modelo Especial, Corona) by keeping a sharper, lighter portfolio. FIFCO, Molson Coors Beverage Company, Sazerac Company, and even The Coca-Cola Company (with Jack Daniel’s RTDs in alliance with Brown-Forman) are proving that scale + focus can still work when culture stays fast. 📈 Strategic takeaway: The next era of brewing may not be about getting bigger, but about getting better at being smaller inside. Big doesn’t have to mean slow, but it does require new architectures, faster innovation cycles, and local empowerment. 🧠 Your turn: Do you think beer giants should start spinning off categories or double down on consolidation and efficiency? Where do you see the sweet spot between global power and local agility? #ABInBev #Heineken #Carlsberg #ConstellationBrands #MolsonCoors #FIFCO #CocaCola #BeerIndustry #Beverages #FMCG #CPG #Strategy #Innovation #Premiumization #BrandManagement #Growth #BusinessTransformation #TheBetterPeer #Leadership #ConsumerTrends #MarketDynamics #ScaleVsAgility #FutureOfBeverages

Strategic Sips: Elevating Beverage Partnerships for Scalable Profit Version 2: For Corporate & Franchise Leadership For QSR brands, beverages are more than high-margin products. They’re strategic levers for growth, loyalty, and differentiation. Leading brands are rethinking beverage programs not as supply agreements, but as brand partnerships. - Partner for impact: Co-create marketing campaigns and data insights, not just case discounts. - Integrate loyalty: Use beverage data to personalize offers and boost visit frequency. - Innovate with intent: Limited-time flavors and seasonal activations drive repeat traffic. - Lead with sustainability: Shared ESG initiatives enhance both brand equity and customer perception. - Support operators: Equip franchisees with the right tools, data, and incentives to execute profitably. When beverage programs are treated as brand collaborations, they drive not just margin, but momentum.

Five intriguing stories that caught the attention of our #drinks expert Byron Beatty… 1. Molson Coors Beverage Company has appointed Rahul Goyal current Chief Strategy Officer, as its new President and CEO from 1 October 2025. https://lnkd.in/gjph3iqf   2. Further changes at Campari Group and C&C Group, with both on the hunt for new Chief Financial Officers. https://lnkd.in/eUmrp2WF https://lnkd.in/gXFH59ni   3. Significant M&A… The HEINEKEN Company is set to buy FIFCO businesses for $3.2 billion, enhancing its presence in Central America. https://lnkd.in/gMcvkuyk   4. Health-conscious Brits have propelled DASH Water to a record-breaking summer, with 2025 revenue projected to jump 45% to £42 million and nearly 23 million cans sold year-to-date. Dash Water transforms wonky fruit that would otherwise go to waste into refreshing, 100% natural soft drinks with no sugar, no calories, and no sweeteners, showing that health can be exciting. https://lnkd.in/gidTevvu   5. Beer back on TV. Netflix has entered into a co-marketing agreement with AB InBev to promote its top TV shows, such as UK drama ‘The Gentlemen’, alongside AB InBev’s beer brands. The partnership features digital campaigns and limited-edition packaging. https://lnkd.in/g2cArk_N #BeverageIndustry #DrinkTrends #HealthyDrinks #BusinessGrowth

𝐂𝐨𝐧𝐭𝐫𝐚𝐫𝐢𝐚𝐧 𝐈𝐧𝐯𝐞𝐬𝐭𝐦𝐞𝐧𝐭 𝐨𝐟 𝐭𝐡𝐞 𝐌𝐨𝐧𝐭𝐡: 𝐃𝐢𝐚𝐠𝐞𝐨 Diageo is the 𝐰𝐨𝐫𝐥𝐝’𝐬 𝐥𝐚𝐫𝐠𝐞𝐬𝐭 𝐬𝐩𝐢𝐫𝐢𝐭𝐬 𝐩𝐫𝐨𝐝𝐮𝐜𝐞𝐫 with a strong focus on premium and super-premium brands. Key categories include whisky (Johnnie Walker, Bulleit), tequila (Don Julio), vodka (Smirnoff), gin (Tanqueray), rum (Captain Morgan) and beer (Guinness). The largest revenue share comes from North America, followed by Europe and Asia-Pacific, while emerging markets provide the strongest growth momentum. With its 𝐠𝐥𝐨𝐛𝐚𝐥 𝐝𝐢𝐬𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧 𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦 𝐚𝐧𝐝 𝐛𝐫𝐨𝐚𝐝 𝐛𝐫𝐚𝐧𝐝 𝐩𝐨𝐫𝐭𝐟𝐨𝐥𝐢𝐨, Diageo enjoys significant pricing power. Main competitors are Pernod Ricard, Suntory, Brown-Forman, Bacardi, and regional leaders such as Kweichow Moutai in China. Alcohol remains one of the most popular indulgence and recreational products worldwide. While consumption has been declining in Western markets for decades, it continues to grow in emerging economies, resulting in 𝐦𝐨𝐝𝐞𝐬𝐭 𝐠𝐥𝐨𝐛𝐚𝐥 𝐯𝐨𝐥𝐮𝐦𝐞 𝐠𝐫𝐨𝐰𝐭𝐡 𝐨𝐯𝐞𝐫𝐚𝐥𝐥. In addition, consumers are 𝐬𝐡𝐢𝐟𝐭𝐢𝐧𝐠 𝐭𝐨𝐰𝐚𝐫𝐝 𝐡𝐢𝐠𝐡𝐞𝐫-𝐪𝐮𝐚𝐥𝐢𝐭𝐲 (more expensive) drinks as well as spirits at the expense of beer and wine. As a result, alcoholic beverage volumes stagnate (see slide 1 below), but revenues and margins for premium players such as Diageo increase steadily. The spirits business is also relatively resilient to economic downturns – as the saying goes, “𝐩𝐞𝐨𝐩𝐥𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐝𝐫𝐢𝐧𝐤.” Diageo is the uncontested and broadly diversified market leader in an 𝐚𝐭𝐭𝐫𝐚𝐜𝐭𝐢𝐯𝐞 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲 with usually low cyclicality, stable earnings, high profitability, and strong pricing power. However, recent years have deviated from the long-term growth trend: Covid, weaker demand in China, and uncertainty in the U.S. (tariff debates) weighed on results. Thus 𝐃𝐢𝐚𝐠𝐞𝐨’𝐬 𝐯𝐚𝐥𝐮𝐚𝐭𝐢𝐨𝐧𝐬 𝐚𝐫𝐞 𝐜𝐮𝐫𝐫𝐞𝐧𝐭𝐥𝐲 𝐚𝐭 𝐮𝐧𝐮𝐬𝐮𝐚𝐥𝐥𝐲 𝐥𝐨𝐰 𝐥𝐞𝐯𝐞𝐥𝐬 – both in absolute terms and relative to the company’s history (see slide 2). On top of that, investors benefit from a dividend yield of around 4%, which makes waiting for a "normalization" more rewarding. Since late 2021, Diageo’s share price has more than halved and is now trading at a ten-year low (see slide 3). Market skepticism toward spirits producers as well as UK-listed stocks creates a 𝐫𝐚𝐫𝐞 𝐞𝐧𝐭𝐫𝐲 𝐩𝐨𝐢𝐧𝐭 for contrarian, long-term investors. We have already taken advantage of this opportunity and recently increased our position in Diageo. What do you think about Diageo? I'd love to hear your thoughts… 𝐃𝐢𝐬𝐜𝐥𝐚𝐢𝐦𝐞𝐫: This is NOT investment advice. The explanations are merely for information purposes and are intended to illustrate our approach. Please do your own research before making any investment decisions! #Stocks #Contrarian #MonthlyContrarianPick Detlef Glow, MBA Lukas Henckell Norbert Keimling

Pernod Ricard’s German division has entered into a strategic partnership with premium spirits marketplace spiritory GmbH to expand its direct-to-consumer presence in the country. #beverages #alcoholicbeverages #trade #beverageindustry #foodindustry #foodbusiness

The Pernod Ricard "Universal Registration Document" for 2025 has just been published and gives new information on the company's new strategic plan called "BEST NxT". The Universal Registration Document can be read in full on the Pernod Ricard website here : https://lnkd.in/ejDgaUKP The new strategy is described by company CEO Alexandre Ricard as "BEST NxT launches a new growth era, unleashing the Group’s optimum performance, means beating the market where it matters, executing at scale, making sharper and sustainable choices and doing it together, as one united team. It means building even more premium brands to deliver sustainable, stretched, and profitable growth that will benefit all our stakeholders" The goal is to lay the "foundations for a return to sustainable, profitable growth." With the €1bn cost opportunity (F26-29), strong focus on cash (towards 80% FCF conversion)". The alcohol industry has lots of opportunities for growth in targeted subcategories, such as #zeroalcohol #rtds #sustainability #taste but also has numerous head wins effecting category and company performance, such as #health #costofliving #glp1 #tariffs all of which have impacted growth and corporate share price performance, you can read more about this on a recent post from me here: https://lnkd.in/e4TE3nfn Now that Pernod Ricard has launched “Best Nxt”, as its new strategy, attention will turn to Diageo interim CEO Nik Jhangiani to see more details on Diageo’s new strategy for growth. #pernordricard #beverages #alcohol #bestnxt #pernod #gin #vodka #whiskey #jameson #absolut #shareprice #strategy #diageo #cocktails #zeroalcohol #chivas Francois Sonneville Bourcard Nesin Jim Watson, CFA Laurence Whyatt Filiberto Amati Will Keating Lars Jensen Paul Villis Christina Furlong Farrah Gilsenan Ian Carroll Paul Thomas Andy Crawford David Deeley Michel Aubanel Marc LEJEUNE Ian Chesworth Pat Ryan Stephen Rannekleiv Irish Distillers Hannah Brooks

Unlocking the Future: Key Insights from the China Beer Market Brand Tracking Report 2025-2030! We’re excited to share the latest research shaping the trajectory of the China Beer Market! Our newly released brand-tracking report by Mark & Spark Solutions dives into the forces driving change and opportunity in one of the world’s most dynamic beer industries. Here are some key takeaways: ▸ Strong unaided and aided brand recall for domestic heavyweights like Snow and Tsingtao, showing that heritage and quality still count.  ▸ International players like Heineken, Carlsberg, and Budweiser are maintaining visibility in premium segments, though converting awareness into loyalty remains challenging.  ▸ Craft and niche breweries are rising especially among younger, urban consumers thanks to experiential marketing and digital engagement. But price perception is a barrier.  ▸ Emotional connection and brand perception (quality, premium image, affordability) are turning into competitive differentiators. If you’re a brand, marketer, or investor looking at where the China Beer Market is heading, this report offers actionable insights for growth, positioning, and branding strategy through 2030. Reach out if you want to explore how these insights can shape your roadmap. 🔗 Read the full Press Release here: https://lnkd.in/dfKeSk9Y #ChinaBeerMarket #BrandTracking #BeerIndustry #MarketInsights #ConsumerBehavior #BrandLoyalty #PremiumBeer #CraftBeer #TrendReport #MarketingStrategy #MarkAndSparkSolutions #BeverageTrends #BrandPerception #EmergingMarkets #BeerReport #BrandMetrics #ConsumerInsights #MarketStrategy #BeerBrands #PremiumVsMass #CraftBeerBoom #EmotionalBranding #BrandRecall #IndustryReport #MarkAndSpark #BeverageIndustry #ChinaGrowth #MarkandSparkSolutions