Shaun Broughton’s Post

126% faster. That's what The Good Guys achieved when they rebuilt their commerce platform – but the real story isn't just about the metrics. When I look at The Good Guys' journey, three things stand out: 1️⃣ Start with the business problem, not the technology Alberto Simongini put it brilliantly: "It had become a spider's web of complexity." They didn't chase the latest tech – they solved for operational simplicity and peak season confidence. 2️⃣ Break down silos before breaking ground Marketing and engineering working as one team? That's the cultural shift that enabled a 3-month build. As The Working Party — Shopify Platinum Partner Party noted: "Everyone was aligned on a shared goal." 3️⃣ Engineer your success, don't hope for it 18 months of preparation meant their team could focus on performance during peak season, not firefighting. As James Johnson summed it: "The key is having breathing space to test, optimise and trust the system under real pressure." This transformation shows what happens when technology empowers your team rather than constraining it. https://lnkd.in/dPuSUZcf #ShopifyAPAC #EnterpriseCommerce #DigitalTransformation #RetailInnovation #PeakSeason