Sherin Maruhn’s Post

💸 In the US, founder secondaries are standard. In Germany, they're still taboo. Time to change that. Founders, stop being the last to get paid - take secondaries early. In every meaningful round. And no — it doesn’t mean you’ve lost faith in your startup. It means you’re smart and play the long game. Why? ✅ Because you have something valuable, investor want to buy into. ✅ Because your risk profile sucks. No salary comparables, 80+ hour weeks, full emotional buy-in. ✅Because waiting until the Series C is often too late. Bad signaling? The opposite. According to PitchBook (2023), over 55% of US Series A rounds included some form of founder liquidity. In Germany? Still seen as suspicious and an exception. Here’s the kicker: Most founders never see a real payday. No exit, no secondary, no peace of mind. Just 7-10 years of sweat and sacrifice, and then… maybe nothing. You wouldn't expect your team to work without a salary. Why are you expected to go all-in with zero de-risking? 💥 Want to build generational companies? Let founders breathe. It’s not about cashing out — it’s about staying in the game long enough to win. VCs: if you're scared of secondaries, you’re playing defense. Founders: bring it up early, frame it as alignment, and don’t apologize. Let’s stop pretending this is a red flag. It’s smart capital planning. #startups #venturecapital #secondaries #vc #founders

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Parashay Bradford

Founder of ELEV8 Kids | Children’s Author of Credit City | Blending Education, Creativity & Financial Literacy for Kids Everywhere

9mo

Absolutely agree, Sherin — this is a critical conversation that needs to be normalized. Founder secondaries aren’t about checking out; they’re about creating sustainability for the very people who carry the heaviest load. When we remove the stigma around early liquidity, we allow founders to make clearer, longer-term decisions without the constant pressure of personal financial survival. That’s not just good for the founder — it’s good for the company, the investors, and the entire startup ecosystem. It’s time the culture in places like Germany (and frankly, other ecosystems as well) evolves to reflect that. Smart founders de-risk early so they can build boldly. And smart investors support that alignment.

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Timur Muminov

Financial Ecosystem Transformation Leader | Turning Legacy into Living Systems that Power the Future

9mo

Thanks for opening up this conversation, Sherin — and I agree with Victor that alignment and founder focus are essential for building lasting companies. That said, I think there's another piece worth adding: If a founder works unpaid or underpaid for years, I don’t see it as a badge of honor — I see it as a gap in planning. Founders are employees too. If the business doesn’t budget for their compensation early on, that's a structural issue, not a heroic sacrifice. And if a founder is investing time and sweat without pay, let’s call it what it is — an investment. Formalize it. Convert it into equity. Put it on the books. Secondaries shouldn’t be a retroactive fix for skipped salaries. I’m not against secondaries — I’ve seen how they can stabilize and empower founders. But we need to build responsibly from the beginning, not wait for Series B to make up for early-stage chaos. Smart planning and smart liquidity aren’t opposites — they should go hand in hand.

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Joe Hipsky

Factify - Builder | Leader | Investor | FinTech | Enterprise Tech

9mo

Largely agree with a caveat that the sizing and timing of it matters. Once the secondary becomes a "material" amount of the founder's stake, it can send the wrong signal. I put material in quotes because it's a relative thing. If the founder is 8 years in and wants to sell 10% of their shares, no one will think twice about it. 3 years in and wants to sell 30%, probably should ask a few more questions

Robin Haak

Entrepreneur & Startup Helper

9mo

We did secondaries for all Series D and E employees using the Nasdaq Private Market tool with Adam Kostyal. Everyone was able to sell up to 20% of their vested shares. That's beautiful—it's fair, rewarding, and motivates people. That said, I know you’re referring to founder secondaries. Some lead investors have recently pushed back, wanting founders on a short leash. But I think from Series A onward, it’s reasonable to take a bit off the table for you and your family. Founders should be intrinsically motivated. Of course, they shouldn't cash out and let the company crash—but once there’s a real, stable, growing ARR and a stable business, it's fair. Lastly, secondary markets should be more liquid, like in the US. Investors should be able to sell to third parties more freely. There are platforms in the US that support this, but not really in Europe yet. Yes, it’s complex. However, more liquidity is generally healthy for the ecosystem, especially if the capital gets reinvested into new startups.

Mohammad Fareed Kharouf

Senior Investment Manager | Expert in Off-Plan & Luxury Real Estate | Helping Investors Achieve High ROI in Dubai

9mo

Sherin Maruhn Absolutely agree, Sherin! 👏🏼 Founder secondaries are a smart and necessary tool for ensuring long-term success and sustainability. 💡 It's vital to acknowledge the immense risk and sacrifices that founders make in the early stages, and providing a way for them to de-risk their journey doesn’t undermine their commitment—it empowers them to stay in the game and lead with confidence. 💪🏼 By adopting this model in Europe, we would encourage a healthier, more balanced ecosystem where founders can thrive, attract better talent, and build generational companies. 🚀 It’s time to shift the narrative and stop treating founder liquidity as a taboo. This is a win-win for both founders and investors in the long term. 🌍💼 #SmartCapital #FounderFirst #StartupSuccess #VC #Secondaries #SustainableGrowth #EmpowerFounders #Innovation

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