Brewing Celebration Fresh Hop IPA is more than tradition, it’s a race against nature itself. Each fall, our team heads north to the Pacific Northwest to hand-pick the year’s best hops. Once harvested, the clock starts ticking: they must be back in our brewhouses within days to capture that unmistakable fresh-hop character. This film takes you inside that journey, the people, places, and process behind one of our most beloved beers. 🎥 Celebration: A Race Against Time is now live: bit.ly/4hbj1f3 #SierraNevada #Brewing #CraftBeer #HopHarvest #Storytelling
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Founder | Strategy & Finance Leader | MBA Candidate ’26 (STEM–Analytics) | Corporate Strategy | FP&A | Business Analytics | Ops Leadership | Veteran Entrepreneur | Vice & Victory Brewing Co.™
2dSierra Nevada Brewing Co. 🔥 Elite brewers treat hops as strategy, not commodity. The best hop isn’t the flashiest, it’s the cultivar that delivers predictable sensory ROI, stable bitterness, authentic nose, efficient yield, and emotional recall. Sierra Nevada doesn’t just use hops, they engineer where bitterness meets brilliance. Keep on keepin’ on.