The Hidden Cost of Illustration: Time and Momentum

View profile for Sk Kaunain Afzal

Writing my own story, one design revolution at a time.

“The Invisible Cost of Illustration” The hidden cost of illustration isn't money. It’s time. Time spent brainstorming, searching for references, sketching, revising… only to start all over again when the direction shifts. And for agencies or startups, this cost compounds fast: Campaigns get delayed. Creators burn out. Teams compromise on quality to hit deadlines. But here’s the thing no one talks about this doesn’t have to be the norm. What if illustration workflows could be as fast and scalable as the rest of your growth stack? That’s the question I’ve been obsessed with for months. I’ve noticed a pattern: almost every client I’ve served recently has run into this exact roadblock. Curious to hear from others where do you usually find your team losing the most momentum?

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