Pack Expo 2025: How AI and data are transforming packaging

Just stepped out of “Strong Core, Strong Ecosystem: The Brand Imperative in the Age of AI” masterclass at #DMEXCO2025 – and it hit a nerve. AI is already proving its value: cost reduction, speed and quality. But the real shift isn’t just about tech – it’s about how brands and agencies collaborate. Key takeaways: - Agencies must move beyond slides and show tangible, applied solutions. - Old models (time & material) are losing relevance – the future is fixed-price, value-based, outcome-driven. - Success requires co-creation, long-term vision (3–5 years), and ecosystems that learn and adapt. - ⁠The human factor remains critical: mindset, proactivity, and champions driving change. - We’re entering a golden age for new collaboration and business models – but only for those willing to evolve. In short: AI won’t replace brands – but it will reshape how we build, scale, and partner. Many thanks for the lively & inspiring discussion Dr. Jens Pippig, Thomas Dmoch, Roland Maisenhälder, Lucas Petermeier & Jan Kempelmann. #DMEXCO2025 #AI #Marketing #BrandStrategy #Collaboration #IBMiX

Bader explores AI solutions for leather production at new innovation campus Automotive leather producer Bader is expanding its work on digitalisation and sustainability through a new collaboration at the Innovation and Future Campus HIVE . leatherbiz.com/News/173199 #Bader #Avema #HIVECampus #LeatherIndustry #SustainableLeather #ArtificialIntelligence #LeatherInnovation #Digitalisation #SmartManufacturing #Upcycling #Sustainability #LeatherTechnology #Industry40 #CircularEconomy #Innovation AVEMA

At #FourKitesSummit2025, our Innovation Workshop gave industry leaders the opportunity to work directly with our team, transforming real-world challenges into practical, implementable AI workflows. Grounding every innovation in actual business needs ensures we move the industry forward together. A huge thank-you to all the customers who participated—your insights make these breakthroughs possible and deliver real value to the supply chain community. Watch the recap video below to see innovation in action! 🎥 If you're a customer who wants to co-create the future of supply chain technology, be sure to join our Community where you'll find information about regular feedback calls and the opportunity to share your ideas in our Idea Exchange.

Looking forward to Combient Foundry's Industrial Future Summit happening next week Sep 24-25 in Stockholm! 🇸🇪 We'll be there diving into conversations around AI & Digitalisation and especially keen to talk about how data and AI is reshaping workplace safety at industrial operations. Why? because +3,000 workers die every year in workplace accidents across Europe. Yet most companies are still making safety decisions based on pen & paper processes producing lagging indicators - manual observations and incident reports filed after someone already got hurt. At Buddywise, we're working with companies like Stora Enso to flip that script, using computer vision and AI for real-time risk detection and enabling preventative action & learning. It's not just about compliance - it's about building up safety excellence to protecting your people every single day. Find us in the event app to book 1-on-1 meetings or catch us on the event floor. Would love to discuss how real-time safety data fits into your digital transformation roadmap. See you there! #IndustrialFutureSummit #AI #Buddywise #WorkplaceSafety #HSE

🚀 Industry insights from DMEXCO 2025 Our Managing Director, Jenny Stanley, was featured in Performance Marketing World’s round-up of industry voices, sharing the stage with leaders such as Victoria Usher, Tom Rolph, and Anna Lavrova. Jenny highlighted that while AI dominated much of the conversation at DMEXCO - Digital Marketing Expo & Conference, many applications still felt more like a marketing gimmick than a meaningful solution. She also pointed out the exciting recognition of connected packaging—with AURAVEO being named among the top three Startups on the Innovation Stage—as proof that this channel is finally gaining serious traction in the media mix. As she explained, retail media may have been front and centre, but real innovation will come when brands expand their strategies to include new data-driven channels like Connected Packaging. 📖 Read the full article here: 👉https://lnkd.in/eUPeA5pa #DMEXCO2025 #ConnectedPackaging #MarketingInnovation #RetailMedia #PackagingDesign #SmartPackaging #FMCG #AI #DigitalMarketing #BrandEngagement

💡 “AI is not just a tool; it’s a catalyst for reshaping the packaging industry and accelerating the transition to a circular economy.” said - Frank Lehmann, our VP Corporate Venturing & Open Innovation. This perspective shared in TechNode.com “Redefining packaging for a sustainable future – the AI catalyst” highlights exactly why Amcor continues to invest and partner at the intersection of technology and sustainability. 🌍 From our Amcor Lift-Off investments like Greyparrot to collaborations with start-ups, scale-ups, and innovators worldwide, we are committed to harnessing AI to: ✅Optimize packaging design for performance and circularity ✅Drive smarter, more efficient supply chains ✅Improve recycling accuracy and material recovery Because building a more sustainable future for packaging won’t happen in silos — it requires bold ideas, strong partnerships, and the willingness to accelerate what’s possible together. 👉 Read the full article here: https://lnkd.in/gyAgEQ6v #AmcorResponsiblePackaging #Innovation #AI #recycling #startsup #venturing

Super interesting! "Automation-Induced Innovation Shift" by Lin William Cong, Yao Lu, Hanqing Shi, and Wu Zhu. "We study how exposure to automation affects the nature and level of corporate innovation, which informs how innovation begets innovation. We document that firms with high robot exposure alter their technological focus over time and shift innovative activities towards AI which automation naturally complements through data accumulation. The shift is more pronounced for firms with greater data generation or prior AI-related research experience. Because AI patents are more costly (e.g., in labor input), albeit more general and original, firms with high automation experience a significant rise in R&D expenditure but an initial drop in patent quantity, before benefiting—an innovation J-Curve." https://lnkd.in/eN7yZdwF

When our Co-Founder and COO Anne Coghlan took the stage at DMEXCO - Digital Marketing Expo & Conference 2025, she opened with a reminder from Tim Berners-Lee: “The future is still so much bigger than the past.” That thought set the tone for her keynote. Agentic AI represents more than another wave of automation. It is a fundamental shift from AI that advises to AI that acts. Intelligent agents can reason, plan, and make decisions that reflect a brand’s goals, values, and sustainability standards. We see this development as a chance to build a media ecosystem, that is not just more efficient, but fundamentally better than what’s come before. Watch Anne’s full keynote from DMEXCO for a preview into what’s next for our industry: https://hubs.li/Q03NlxBx0 #DMEXCO2025 #AgenticAI #SustainableAdvertising #AdTech #MediaTransformation #Scope3 Thank you to Koelnmesse GmbH and DMEXCO - Digital Marketing Expo & Conference for having Anne on stage!

At PACK EXPO, Ron Davis, SVP Product Engineering, and Blake Strickland, VP of Product Management, took to the Innovation Stage to talk about AI: The Future of Manufacturing Excellence is Here. The crowd in the room heard that: ✔️AI in manufacturing today isn’t just hype: AI tackles daily challenges like changeovers, run problems, and productivity losses, addressing real issues teams are facing on the factory floor ✔️AI + Humans = Connected Workforce: AI works hand in hand with shop floor teams, enhancing, not replacing, those on the frontline ✔️Redzone’s Champion AI: Our next-gen AI provides predictions and recommendations to avoid problems before they happen. Setting new standards for engagement and productivity ✔️ Real-world impact for manufacturers: Champion AI means lower costs for changeovers with accurate run predictions Champion AI isn’t just about technology, it’s about empowering people. #PACKEXPO #AI #ConnectedWorkforce #ManufacturingExcellence #ChampionAI