𝐓𝐡𝐞 𝐏𝐨𝐰𝐞𝐫 𝐨𝐟 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐯𝐞 𝐒𝐩𝐨𝐧𝐬𝐨𝐫𝐬𝐡𝐢𝐩𝐬 📈 FC Barcelona and long-term partner Spotify have once again linked up to deliver yet another iconic front-of-shirt sponsorship ahead of this season’s first El Clásico. Following in the footsteps of the likes of Travis Scott, Coldplay, Drake and The Rolling Stones, British superstar singer Ed Sheeran will see the logo of his latest studio album, Play, temporarily replace the spotify logo on the iconic Barça kit. Spotify’s innovative use of their partnership with the club over the past 3 years has seen them elevate their shirt sponsorship to new levels and generate authentic engagement and connection with fans around the world. But they’re not the first brand to take a different approach to shirt sponsorships. In our insight article, ‘Innovative Sponsorships - The Football Shirts That Spark Conversation’, we explore how brands have reaped the rewards from thinking outside of the box. Read the full article via the link in the comments ⬇️ #SportsMarketing
I definitely like the innovative approach to shirt sponsorships!
https://sportfive.com/beyond-the-match/insights/the-most-innovative-shirt-sponsorships-in-football