Transcript

- Hey, everyone. I'm Emily Coleman reporting from Sprout Social and this is a social show, I guess. (upbeat music) So, AI, let's talk about it. If you haven't heard, everything on the internet is absolutely ablaze with conversations around AI, and unlike the conversations around the metaverse and crypto a few years ago, these seem to have real staying power. The AI models being discussed run the gamut from Microsoft's Bing, OpenAI's ChatGPT, Google's Bard, and now Meta is introducing LLaMA. That can't be how you pronounce it. That's how you pronounce it? Okay, anyway, those are just the biggest AI models being discussed, the ones dealing with text analysis, but other models like DALL-E and Stable Diffusion create imagery from prompts and even more models exists for audio, music, video, and so much more. There are AI filters in social media. Snap just announced that they're adding ChatGPT to Snapchat for paid users. AI is hitting the markets with absolute force. One of the refrains I've heard a lot from folks in the tech space is that this revolution feels a bit familiar. It feels like the early days of the internet before we knew what it looked like. Now, before Napster was replaced with iTunes, once upon a time we used to own CDs, tapes, and records in order to listen to music. The idea that music could be streamed was a luxury, a fun new toy. Now, I can't remember the last time I bought a CD, but my first was a self-titled Sheryl Crow album and I wish I still had it. Instead, I listened to her on Spotify. I'm so far from owning music that I just kind of settle when Spotify removes a song I was listening to on repeat when 20 years ago, that song was mine. I downloaded it fair and square with the AOL sign-off noises hard coded into it and everything. But I'm getting away from the plot. The AI revolution we're seeing could be similar to the revolutions we saw in the early days of the internet. 20 years ago, I couldn't call a ride share, order Korean delivery to my doorstep, make a focus playlist, schedule a doctor's appointment, and answer my boss's email all of my phone in 15 minutes. 20 years from now, will I even answer my boss's email myself or will an AI compose one for me? Will I talk to an AI doctor instead of scheduling an appointment? Will the AI just make me a focus playlist based on what it knows that I like to listen to? How much of my current world will be automated in ways that I can't even imagine now in the same ways I couldn't imagine 20 years prior? This area will be one to watch even as the industry moves very quickly. AI, machine learning, and deep learning are getting a lot of attention and investment right now, both in labor and in monetary investments. It's even more unclear what the future of this technology means for social media, for tech, for all of content, but it's likely only going to keep moving quickly and in the social space, we know just how quickly things can move. This will definitely be an area to watch, but only time will tell us just how much this technology will change our lives even if we can't control it. As my dear Sheryl Crow so eloquently said, "Every day is a winding road." That's all for now, folks. Check back in a few weeks for another update from yours truly. Thanks. (upbeat music) (screen beeping) Hey, everybody. I'm Emily Coleman reporting from- (Emily singing)