Equity Bank Enters Ethiopia, Seeks to Boost Financial Inclusion

Equity Bank Limited has taken a decisive step toward expanding its footprint into Ethiopia, a move that comes as the country officially opens its financial sector to foreign participation. Group CEO James Mwangi recently held talks with the Ethiopian Investment Commission (EIC), where Commissioner Zeleke Temesgen Boru (Ph.D) assured institutional support for the bank’s market entry. This signals an important milestone not only for Equity but also for the region’s financial integration. Ethiopia, with a population of over 120 million, presents a vast and largely untapped opportunity for banking services. The nation’s banking penetration rate is among the lowest on the continent, with private sector credit accounting for just 15% of GDP compared to over 30% in Kenya and Tanzania. This highlights significant room for growth in financial intermediation, deposit mobilization, and credit expansion. Equity aims to leverage this gap by introducing innovative banking solutions and accelerating access to financial services for millions currently underserved. The regulatory landscape has also evolved to accommodate this shift. Ethiopia passed new banking legislation in December 2024, allowing foreign banks to establish subsidiaries, open branches, or acquire up to 40% stakes in local institutions. In June 2025, the National Bank of Ethiopia issued directives inviting applications from international banks. Alongside these reforms, the country is adopting global prudential standards such as IFRS 9 and Basel guidelines to ensure strong governance and systemic resilience. This regulatory modernization is expected to encourage long-term investor confidence and create a more competitive banking sector. Equity Bank’s entry into Ethiopia reflects a broader trend of regional lenders, including Kenya’s KCB Bank Group, seeking to expand into Africa’s second most populous country. While opportunities are immense, the Ethiopian market remains concentrated, with the state-owned Commercial Bank of Ethiopia dominating over half of the sector’s assets. Success will therefore depend on regulatory oversight, market readiness, and the ability of new entrants like Equity to innovate in digital banking and financial inclusion. The move reaffirms Equity’s vision of transforming lives and livelihoods through inclusive financial services across the continent. #EquityBank #Ethiopia #BankingSector #FinancialInclusion #EastAfrica #DigitalBanking #EconomicGrowth #AfricaFinance #InvestmentOpportunities https://lnkd.in/d5Tq_XJg

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Chris Sikuku

Christopher Sikuku | Customer Success & Training Coordinator | Banking & NGO Experience | Problem Solver

1mo

This is a brilliant strategic move by Equity Bank. Ethiopia's low banking penetration and vast population present a significant growth opportunity. The new regulatory environment is a positive sign, and Equity's focus on digital banking and financial inclusion could be a perfect fit for this market. This is a great example of regional financial integration.

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