Sudhanshu Vats’ Post

Deeply saddened by the passing of Piyush Pandey. Piyush wasn’t just a legendary adman; he was a cultural architect. Through his brilliance, some of India’s brands became truly iconic, including Fevicol, which he helped transform into a household name and a very popular cultural metaphor. With unmatched wit, warmth, and insight, Piyush made India smile and made Pidilite proud. I will especially miss our monthly ritual of ‘Coffee Pe Charcha’ at his beautiful Dadar home, where we spoke about everything, from life and laughter to our brands. Beyond the brilliance of his craft, I mourn the loss of a wonderful human being. Piyush was a dear friend, a comrade, and a creative partner to me personally and to all of us at Pidilite. My thoughts and prayers are with his friends and family during this difficult time. For a man who made words sing, I find myself at a loss for them today. Yet, even in this moment of solemnity, I know he would prefer we bid him farewell with a smile. To the man, the master, the maverick, thank you for your legacy, the stories, the laughter, and the magic you created. The bond we shared with the man with a golden heart is timeless. #PiyushPandey