At Advertising Week New York 2025, Swayable's James Slezak and Human Code's Abigail Posner (former Director of Google’s US Creative Works) explored one of the most pressing opportunities for marketers: successfully using AI to accelerate creative testing, insights generation, and human storytelling. In their fireside chat, James and Abigail spotlighted how the most productive AI-powered measurement programs are grounded in real human responses—and how persuasion impact data is a catalyst for bold creative ideas. Watch the session for a full rundown of their best practices for marketing teams: https://lnkd.in/e7BHTTFf #AWNewYork2025 #Swayable #Persuasion #CreativeTesting #AI #MarketingInnovation
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Modern Marketer for Future-Forward Companies that Seek to Elevate the Connection btwn Technology & Humanity | Chief Brand Officer, CMO, CCO | Board Director | Thought Leader & Speaker
4dGreat conversation! Thank you for including me