🌍 Expanding internationally is never one-size-fits-all, cultural nuances can make all the difference. 🚀 Great insights from the Swiss Business Hubs around the globe and valuable guidance for Swiss and Liechtenstein companies entering new markets. Lauren Zoebelein Swiss Business Hub USA, Chinh Do Swiss Business Hub Southeast Asia + Pacific Swiss Business Hub Chile, Jon Arozamena Swiss Business Hub Spain, Michelle Adamo Swiss Business Hub Mexico, Daisy Yuanyuan Cao Swiss Business Hub China, Samiksha Sarna Swiss Business Hub India, Letícia de Sena Caritá Swiss Business Hub Brazil, Olga Teodorek Swiss Business Hub Central Europe, Larbi Elattari Swiss Business Hub Middle East #SwissStartups #Internationalization #GlobalMarkets #Innovation #Entrepreneurship

From Ambition to Action: 3 Steps for Asian Companies to Enter Europe Effectively In my previous post, I wrote about the key differences between European companies expanding into Asia and Asian companies entering Europe. Now, let’s move from why to how. For Asian businesses, success in Europe starts long before the first shipment or sales pitch. It begins with understanding how trust is built — through compliance, consistency, and connection. Here are 3 steps that make a real difference: 1️⃣ Local Presence – Even a small local office, representative, or partner shows commitment. It turns a brand into a neighbor. 2️⃣ Local Validation – Certifications like CE, sustainability credentials, or collaboration with European firms build immediate credibility. 3️⃣ Local Narrative – Reframe your brand story for European audiences: focus on reliability, quality, and long-term value, not just price. Market entry isn’t about scale first. It’s about earning trust, one country at a time. What other steps do you think help Asian companies build a solid foundation in Europe? #InternationalTrade #MarketEntry #AsiaToEurope #BusinessDevelopment #GlobalExpansion #EuropeanMarket #BrandLocalization #TrustInBusiness #CrossCulturalLeadership #GoGlobal

One of the biggest challenges of international expansion is not entry, but adaptation. A strategy that works at home often struggles abroad because regulations differ, cultural expectations shift, and local business practices demand flexibility. Companies need to take the time to understand these differences before making a move. Success comes from preparing thoroughly, anticipating obstacles, and shaping approaches that fit the new market. Expansion is about transformation and less about duplication. #InternationalExpansion #BusinessStrategy #GlobalMarkets #Adaptability #StrategicGrowth

We are proud to launch the 𝗔𝘀𝗶𝗮𝗹𝗶𝗻𝗸 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝟮𝟬𝟮𝟱 𝗔𝗻𝗻𝘂𝗮𝗹 𝗥𝗲𝗽𝗼𝗿𝘁, marking a year of ambition, delivery and growing national impact. Over the past 12 months, we have: ✅ Released a new suite of Doing Business Guides for 15 Asian markets – equipping Australian organisations with practical insights to succeed. ✅ Expanded the Asialink Business Academy with a suite of new online self-paced courses, helping professionals build Asia capability anytime, anywhere. ✅ Partnered with Australian Trade and Investment Commission (Austrade) through a landmark MoU, aligning efforts to grow and diversify Australia’s regional engagement. ✅ Delivered major initiatives in support of the Southeast Asia Business Champions Program and the Southeast Asia Business Exchange, supporting hundreds of organisations to translate opportunity into action. ✅ Celebrated nearly 120,000 participants engaged in our programs since inception – with a 60% increase in the past five years. ✅ Welcomed record participation in the Asialink Leaders Program as it celebrates its 30th year, with 64 new leaders joining our 1,200-strong alumni network. A special thank you to our partners and supporters. We look forward to continuing our collaboration to equip Australian businesses with the skills and knowledge to succeed in Asia. Explore the full report here: https://lnkd.in/g4u6rzE5 Catherine Mudford Claire Stephens Wendy Wen Victoria Graham Tim Macintyre Sally Ly Kathleen O'Connor Grace Waddingham Robert Law GAICD Danielle Rajendram Aaron Soans Antonia Robson Victoria Lai Shiraz Engineer Asialink Kristy Jones Victor C. Australian Department of Foreign Affairs and Trade Department of Industry, Science and Resources

In a world where uncertainty seems constant, strong partnerships make all the difference. With newly elected governments in both Germany and Canada in 2025, the partnership between our countries has never been more important. As market dynamics shift globally, we must focus on concrete collaboration and building stronger business connections. In our most recent #BusinessBites video, our President & CEO Yvonne Denz shares her insights on the current situation and what it means for our two nations – and explains why working together has never been more critical. #Germany #Canada #Partnerweltweit #partnerworldwide 👇

Is cultural intelligence really business-critical? Malvin Delgado breaks down how cultural differences fundamentally shape your go-to-market success across different regions. Latin America: Relationships first. Coffee conversations and family chat aren't small talk, they're deal foundations. Germany: Structure and detailed documentation signal professionalism. Show up prepared or risk being dismissed. Middle East: Respect for hierarchy and patience are fundamental business requirements. When entering new markets, start by asking: "Who am I talking to, and what matters most to them?" Then respect their way of doing business. This mindset shift has helped close countless deals and build lasting international partnerships. From our latest Business Culture Matters: Mexico live session. Thanks for your insights, Malvin!  #GlobalBusiness #CulturalIntelligence #InternationalBusiness #GoToMarket #BusinessDevelopment

🇮🇹🇸🇮 #Italy and #Slovenia should be on your agenda this November! A recent Reuters article highlights how firms in Northern Italy, Europe’s second-largest manufacturing hub, are strategizing for growth across the Atlantic. Italian companies are rethinking their global footprint, with many planning relocations and expansions in the U.S. market. Slovenia, meanwhile, continues to strengthen its role as a manufacturing and engineering hub at the crossroads of Europe. From November 2–7, 2025, the Transatlantic Business & Investment Council (TBIC), LP will take a small group of U.S. communities directly into these markets. The trip begins in Milan and concludes in Ljubljana, with a focus on advanced manufacturing and packaging. Alongside company meetings, the agenda includes conversations with industry associations, chambers of commerce, and the U.S. Commercial Service. 💡 Joining is simple: all inland travel, hotels, meals, and most importantly, the meetings, are organized by TBIC. The only thing you need to arrange is your flight. This is one of the most efficient ways to get in front of European companies actively considering U.S. expansion. Spaces are limited! 📅 Preliminary agenda and registration: https://lnkd.in/e4AJyHsa or get in touch with Sean (witry@tbic-fdi.com) and Hanna (rohde@tbic-fdi.com) for more information. 🔗 Read the Reuters article: https://lnkd.in/dsj8zAVg

A Strategic Boon for Europe: Syncing with Africa's Time Zones - https://lnkd.in/g8zSQNSN - By John Kourkoutas Look at a world time zone map, and you will spot a strategic advantage hiding in plain sight - one that European businesses are uniquely positioned to exploit, yet too often ignore: Europe and Africa share nearly identical time zones. While American and Asian firms wrestle with 7- to

A Strategic Boon for Europe: Syncing with Africa's Time Zones - https://lnkd.in/gSh-xg9S - By John Kourkoutas Look at a world time zone map, and you will spot a strategic advantage hiding in plain sight - one that European businesses are uniquely positioned to exploit, yet too often ignore: Europe and Africa share nearly identical time zones. While American and Asian firms wrestle with 7- to

Asia to Europe: Same Ambition, Different Equation In recent years, we’ve often seen European companies looking East — exploring Asia for growth, new partners, and manufacturing capabilities. But now, more Asian companies (especially those already established in North America) are beginning to look West — toward Europe. At first glance, it sounds like the same journey in reverse. But it’s not. When European firms enter Asia, they bring brands that are already known and often seek local adaptation. When Asian firms enter Europe, they face a market that’s fragmented, regulated, and trust-driven — where relationships, certifications, and brand perception matter even more than price. The challenge is not just language or logistics. It’s about credibility, compliance, and cultural proximity. For Asian businesses, expanding into Europe isn’t only about exporting products — it’s about importing trust. What other key differences do you see when Asian companies enter Europe? I’d love to hear your thoughts. #InternationalTrade #GlobalBusiness #MarketExpansion #AsiaToEurope #EuropeanMarket #AsiaBusiness #CrossCulturalLeadership #B2BMarketing #BrandLocalization #TrustInBusiness