Why closed-loop AI limits marketers and CMOs need control

This really resonates with something I've been thinking about a lot lately: AI should amplify what you're already doing well, not replace your entire strategy. Sure, those all-in-one AI platforms are tempting because they're easy to use, but here's the thing, they're designed to keep you locked into their way of doing things. You might get faster results, but you lose control over your data and can't easily move insights between different channels like social, TV, or retail. What works better is staying in the driver's seat. Keep your customer data clean and well-organized, make sure you can actually explain why the AI made certain decisions, and maintain the flexibility to shift budgets when things change. This isn't just about better performance, it's about having real conversations with your leadership team. When your CEO or CFO asks where the money went and what worked, you need clear answers. If everything's buried in a black box, those conversations get really uncomfortable really fast. The solution isn't throwing more AI at the problem. It's using AI transparently, measuring everything consistently across channels, and keeping the ability to pivot quickly. Think of it this way: you want AI as your co-pilot, not flying the plane while you sit in the back with no idea what's happening. Read the insightful post by Perion's CEO Tal Jacobson here -> https://lnkd.in/e3r_z7X4 #Technology #Marketing #Leadership #AI #Innovation #RetailMedia #Advertising #Measurement

What does it really mean when we say AI is disrupting advertising? It’s not just new tech or buzzwords, it’s a fundamental shift in how consumers discover, consider, and convert. In conversation with Storyboard18, our Co-Founder & Chief Growth Officer Sarada Prasad (SP) shared why prompt-driven interactions are collapsing the traditional funnel into a conversational journey, and how brands need to adapt: “Discovery is no longer about mass impressions but delivering precise answers when users ask, for example, ‘Best budget smartphone under ₹15,000.’ Conversational AI reduces friction in consideration and conversion by enabling instant recommendations or purchases within the interaction. The strategy blends traditional funnel-driven campaigns with AI-led, intent-first approaches to make every touchpoint purposeful and outcome-focused.” Read the full article here👉 https://lnkd.in/gVACWv-c #ThinkROI #NeverBefore #DigitalMarketing #DigitalStrategy #AI #AdvertisingStrategy #PromptDrivenMarketing #GenZMarketing

AI isn’t just knocking at the door, it’s rewriting the playbook. IAB's recent report says 50% of marketers are leaning into GenAI for targeting and content, with rollout plans across the board. But only a third have governance dialed in, while 70% have already hit snags - bias, off-brand slipups, all the friction that erodes trust. That’s a dangerous gap. Let’s get real about what holds brands back. Ethical risks, creative dilution, and 37% of consumers flat-out rejecting AI-crafted ads? That’s not a minor hiccup, it’s a business threat. If governance isn’t built into AI adoption from day one, every campaign risks feeding the churn cycle rather than driving retention. RocketSource’s frameworks nail two priorities: 1. Structure matters. Use a proven sequence (StoryVesting and Bowtie Funnel) to align AI automation with real human insight. Adopt AI in phases: build your data backbone, activate predictive analytics, deploy Agentic AI - with human validation at every loop. 2. Engineer trust. Don’t just talk responsibility - make it measurable. Quality audits, transparent outputs, and closed-loop feedback keep your message credible, compliant, and on-brand. Behavior tells the truth. Brands who orchestrate AI with governance, behavioral modeling, and empathy win more than attention - they build durable lifetime value. Retention isn’t luck. It’s engineered. Ready to transform your AI the right way? Tim Mitchell and let's do an AI maturity assessment for your brand. https://lnkd.in/g7UNB797

💰 AI is rewriting the rules of Paid Ads. Marketers no longer need to rely only on guesswork or A/B testing for weeks. With AI, ads are becoming smarter, faster, and more profitable. Here’s how AI is transforming ads right now: 🎯 Targeting – AI analyzes millions of data points (age, interests, behavior, location) to put your ad in front of the right person at the right time. ⚡ Bidding – Instead of manual bids, AI runs real-time auctions and adjusts bids automatically to get you the lowest cost per click (CPC) or conversion. 🎨 Ad Creatives – AI tools generate & test hundreds of ad variations, then scale the ones that actually convert. (Think of it as having a 24/7 creative team that never gets tired). 👉 The result? Better ROI. Faster insights. Less wasted budget. But here’s the big question… Do you think AI will reduce the need for human ad managers or will humans still play a key role in strategy & creativity? I’d love to hear your take 👇 #AIMarketing #PaidAds #DigitalMarketing #AIAdvertising #MarketingTrends

While it’s no secret that AI has been transforming the advertising industry for years, the pace of change is now accelerating. 💨 In our latest blog, we break down the AI advertising and creative automation trends to watch in 2025. This is your guide to staying ahead and building smarter ads for the future. 🎨 👉 Read the full blog here: https://lnkd.in/gwBwExkY #AIinAdvertising #CreativeAutomation #AdTech #AdvertisingTrends #DigitalMarketing

How can advertisers harness AI and creative automation to stay ahead in 2025? Check out the trends shaping the future of advertising! 👇

83.5% of marketers believe creative drives performance — yet many lack a shared definition of “great creative” and struggle to scale it across channels. Max Willens, Senior Analyst at EMARKETER, added: “For AI to deliver exponential productivity gains, brands and agencies need to revise their creative production processes and integrate AI across multiple steps—not just one-off tasks.” Read the full News - https://lnkd.in/dxfGMKDf #TripleLift #EMARKETER #CreativeEffectiveness #AdTech #AI #DigitalMarketing #Programmatic #MarTech EMARKETER TripleLift

The IAB recent report reveals AI’s rapid integration into marketing but highlights critical gaps in responsible adoption. Here’s what I think advertisers should consider in today’s market to navigate AI’s opportunities and risks effectively: AI Adoption vs. Governance Gap Over 50% of marketers use GenAI for content and targeting, with plans to expand into chatbots and analytics. Yet, less than 35% prioritize AI governance, despite 70% facing issues like bias or off-brand content. Action: Build robust governance to mitigate risks and protect brand trust. Ethical and Quality Risks Concerns include misinformation, loss of creative control and consumer distrust (37% fear rejection of AI ads). Action: Implement quality audits and transparent communication to maintain credibility. Competitive Pressure AI is a core shift, with 58% planning increased use. Action: Adopt AI strategically, ensuring data quality and human oversight to stay competitive. Need for Standards Lack of AI standards raises alarms. Action: Engage with industry bodies like IAB to advocate for shared guidelines on privacy and integrity. Balancing Innovation and Responsibility AI enables efficient campaigns but risks ethical lapses. Action: Invest in training and privacy to balance innovation with trust. Advertisers must adopt AI strategically, prioritize governance, and collaborate on standards to leverage its potential while safeguarding trust. #Advertising #AI #ResponsibleAI https://lnkd.in/gyqTVuiu

How Top Founders Are Using AI to Achieve Scalable Growth in Paid Ads In today’s fast-moving market, founders face immense pressure to drive growth while focusing on product development. Yet, most ad campaigns fall short due to fragmented processes, poor targeting, and reactive strategies. Here’s how high-performing founders shift the game: 1. Data-Driven Audience Discovery Stop relying on assumptions. Advanced AI analyzes real-time behavioral data to discover and group high-potential audiences, eliminating guesswork. 2. Automated Creative Optimization AI dynamically adjusts creatives based on performance metrics, ensuring your ad assets remain effective without manual intervention. 3. Intelligent Budget Allocation AI reallocates spend toward the most ROI-positive campaigns automatically maximizing impact while freeing your time. The result? → Faster growth → Better ad efficiency → Less operational overhead → More focus on product innovation Nyra AI empowers founders to execute smarter ad strategies without adding complexity. Is your ad strategy optimized for 2025?

AI-powered prompts are narrowing the funnel. Discovery, consideration, and even purchase decisions are happening through limited interactions. Instead of multiple touchpoints across search, social, and display, prompts deliver contextual, intent-rich answers in real time. For brands, the challenge today is ensuring visibility at the exact moment the prompt is made — being present not just in search results, but in the AI’s recommended answer #ai #digitalmarketing NP Digital India Storyboard18 https://lnkd.in/d8WjCezC