Check out TBWA\Media Arts Lab’s latest campaign for Apple, directed by Olivia Wilde👇
Humor meets practical tech in Apple’s new Mac for Students campaign, directed by Olivia Wilde—marking her first collaboration with Apple. The spots highlight real student challenges—from drowning in research to last-minute file transfers and midnight study sessions—all captured through the lens of Oscar winner Erik Messerschmidt. Congrats to Apple, our LA team and to our production partners—Anonymous Content, Pariah VFX, Work Editorial—for bringing this campaign to life. See the full feature: https://lnkd.in/ghc2cHZQ
