We took a trip to the market—literally—as we teamed up with PUMA and Foot Locker to launch the PUMA Hali 1, the first-ever signature sneaker for NBA All-Star Tyrese Haliburton. Activating in Indianapolis, we created Haliburton's very own immersive grocery store takeover – HaliMart – bringing fans straight into his world rooted in his hometown pride and personal passions. The experience featured exclusive product access, a one-of-a-kind “freezer” photo moment, and branded giveaways brought to life by custom design elements from Tyrese and footwear designer Salehe Bembury. The activation sparked both local and national buzz, with coverage from outlets like Complex and Bleacher Report Kicks—cementing the Hali 1 launch as a true cultural moment.
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+5
Director, Event Production
1moI mean c'mon 🤌🏾 This is thoughtfully activating. The impact and stories that will come from this will last a lifetime.