Helping 50+ recruitment companies increase placements through better use of technology | CEO @ Tech2Rec
I made a call that cost us £50k. And I'd do it all over again given the chance. At Tech2Rec, part of our service is building custom tech solutions for recruiters. One of these solutions was an AI vacancy workflow. The idea was simple. → Find adverts from ideal clients → Pull them into a database → Gather hiring manager info → Push it all into the ATS/CRM We spent £20k on development and resources. Then implemented this across our client base. But things changed. 1️⃣ New recruitment software hit the market. It did everything our workflow did, but better. Lower cost. More features. Selling ours would be wrong when clients could get more value elsewhere. 2️⃣ This workflow moved us away from our core offering. We help recruitment leaders scale with tech support & consulting. This project made us look like a lead gen company. Confusing our messaging. We'll also lose £30k moving clients to a better product. Shoutout Vente AI. £50k gone. Vanished. Never to be seen again. Saying no to more revenue always stings. But I knew it was the right call. Doing the right thing for clients comes first. Even if it costs us in the short term. I’d rather lose £50k than sell something not fit for purpose. What would you have done in this situation?
I would only have done it in the first place if I had an order for it to cover the development time. ~Then this would be my IP, and I would have a customer using it. If something better comes along, then it would be up to them to decide whether they want to change, and you could sell the product at a significantly reduced rate if required. This is how many software / SAAS solutions get into the world.
Integrity. Worth more in the long run 🏃
Its not always about what you can make 💲 but how you can make clients lives easier 😄
I think a huge chunk of our perceived value comes from our transparency with this sort of thing, saying no to the upfront revenue only reinforces that and further increases client retention and a better relationship in the long run 🙌🙌
nothing beats honesty in the long run!
great shout - no one should buy into this anyway if it means all their tech clients get all the tech roles at the same time? eeek
Building Datapipelines is one thing but the more crucial part is refining the data for custom outreaches and valuable outcomes which only comes with humans in the loop, may be we can catch up sometime Tom Brennan ?
Recruitment Websites, Branding, Recruitment SEO & Marketing
1moIn 2004, I started my business with a tool that found CV's, staff directories, decision makers, vacancies on client sites, employer vacancies on job boards, and email lists on specialist forums. The product ran for 2 years, cost me £150,000, and investors £150,000, but we could not compete with Airs, so we withdrew the product from the market to focus just on our recruitment website sales. In Jan 2026, we will be 22 years old, an achievement that only 6% of companies have achieved among all 6 million active in the UK at present, and we are one of the most respect in our space. Sticking to your core business is never a mistake, and I made those losses back by focusing on what we do well.