The Clios’ Post

In an era where attention is fleeting and loyalty is hard-won, brands who are engaging influencers to develop a distinct and consistent aesthetic are rising above the noise. This conversation at Creative Summit, moderated by HAUS OF SÔS' ASHLEY RUDDER, explored how cultivating “taste” through content creators, visual identity, and cultural fluency is more than a creative decision, it’s a strategic one. BBDO New York’s Alex Booker, Oatly’s Jeremy Elias, and Away’s Quynh Dang examined how an intentional aesthetic can deepen brand loyalty, signal values, and drive long-term engagement.They also highlighted the brands setting the standard, from beauty to lifestyle to food, that are proving just how powerful good taste can be.