The Clios’ Post

We open on a solitary patient in a hospital room at night, with monitors and an IV nearby. He sits for a moment, dejected, seemingly lost in thought, his face impossible to read. Suddenly, he’s racing through the corridors, his blue gown billowing as his legs pump furiously. As he speeds along, lights wink on everywhere, piercing the gloom, casting a confident glow. Non-Hodgkin’s lymphoma survivor Brandon Throop stars in the spot and narrates. The film alludes to his appearance in the 2023 TCS Toronto Waterfront Marathon. He ran the gown in a johnny, raising awareness and $120,000 for the cause. The spot, from Broken Heart Love Affair and directing collective King She, plays like a short art film. It provides memorable visuals and an upbeat message, but the moody tones and disorienting vibe keep things real. "Brandon’s story wasn’t just compelling—it was the embodiment of what “Carry The Fire” (the hospital’s broader brand platform) stands for. His determination to run a marathon in a gown marked both vulnerability and strength. It made him a powerful symbol for the ongoing journey of those who face cancer," Carlos Moreno, Partner/CCO at BHLA, tells Muse. https://clios.io/49cU8xw