The Clios’ Post

What does it take to build a wildly successful global brand rooted in purpose? At Creative Summit, author and The New York Times climate reporter David Gelles and Patagonia’s Vincent Stanley joined us for a thought-provoking discussion on how Patagonia became a global leader in “doing well by doing good.” They explored how the brand’s bold, values-led approach is inspiring other companies to lead with integrity, responsibility, and long-term impact. It was such an important lesson for anyone rethinking what brand leadership can—and should—look like.