Walmart Marketplace surpasses 200K sellers, offers 5 strategies for brands

🛒 Your shelf just got a digital extension. In this week’s Three Minute Thursdays, Jeff Clapper explains how Walmart’s Marketplace tools are reshaping the in-store experience: “Assume shoppers will compare your 1P item to marketplace alternatives while they’re standing in front of the item at the shelf.” For suppliers, this means your digital assortment and content are just as critical as your physical presence in-store. Hear more about how these tools can help you expand reach, optimize listings, and stay competitive: https://lnkd.in/g4b7g-5y #WalmartSuppliers #RetailTrends #Marketplace #ThreeMinuteThursdays

As more premium brands make Amazon a core part of their distribution strategy, the e-commerce giant can help retailers like SEPHORA and Space NK drive higher sales and better forecasting. Read more https://lnkd.in/gyGJDMcP

🎯 Q4 Is a Seasonal Growth Leverage Q4 isn’t just “busy season”, it’s a business-defining opportunity. Check out these recent metrics from Walmart’s FY25 Q4 results: ✨ Real Results That Speak Loudest 📈Walmart’s global eCommerce sales grew 16% in Q4, outpacing overall revenue growth. 📈 Online sales now account for 18% of Walmart’s total sales. 📈U.S. eCommerce grew 20% year-over-year, fueling Walmart’s comp sales growth of 4.6%. 📈In Q4, Walmart’s Marketplace (U.S.) achieved up to 34% growth, with standout performance in high-value & seasonal categories. ✨ Key Strategies to Capture Q4 Momentum on Walmart ✅Capitalize on rising online penetration, visibility & listing optimization matter more than ever. ✅With Walmart Connect growing strongly, top-of-funnel spend can yield outsized returns. ✅Use fast fulfillment as a differentiator. Walmart has expanded its fulfillment capabilities to support these expectations. ✅Efficient stock management and flexible payment strategies support scaling without overextension. 💼 As a Walmart Marketplace Expert, I help sellers optimize listings, leverage WFS, and implement Q4-specific growth strategies to make this holiday season your best yet. #walmart #walmartQ4 #salesgrowth #walmartconnect #walmartsellersummit

🚀 Selling on Walmart can be a game-changer, but many sellers face common listing errors that stop their growth! ❌ From invalid product IDs to duplicate listings, wrong categories, image issues 📸, price parity problems 💲, or missing attributes – these mistakes can delay success. The key is to stay compliant ✅, follow Walmart’s policies, and always double-check your listings before publishing. Strong listings = better visibility 👀 + more sales 💰! #WalmartSeller #EcommerceTips #WalmartMarketplace #SellerGrowth #OnlineBusiness #EcommerceSuccess #WalmartSelling #ProductListing #DigitalMarketing #Walmart

Prime Big Deal Days are here! What are consumers' thoughts on Amazon's latest retail sales event? Numerator surveyed verified buyers, and here's what they have to say: 🛍️ 90% of verified Prime Big Deal Days shoppers said they knew the event was happening before they shopped on Amazon, and 40% said Prime Big Deal Days was their primary reason for shopping. ✔️ 63% said they also participated in Amazon Prime Day earlier this year. 🙂 57% of Prime Day shoppers said they were extremely or very satisfied with the deals offered this year. 15% said the deals were better than July’s Prime Day event, while 58% said they were the same and 11% felt they were worse. 🏬 55% of shoppers compared Amazon’s prices to other retailers before making their Prime Big Deal Days purchases. 66% of these shoppers compared prices at Walmart, 47% compared to Target, 26% compared to Club retailers like Sam's Club or Costco Wholesale, 18% compared to department stores, 16% compared to home improvement stores, 15% compared to grocery stores, 13% compared to Best Buy, 12% compared to eBay, and 11% compared to Temu. Follow our Prime Big Deal Days tracker: https://bit.ly/4dALqHX #Numerator #consumerinsights #surveyinsights #consumerbehavior #Amazon #AmazonPrime #PrimeBigDealDays #PrimeBigDealDays2025 #PBDD #consumersurvey

🛒 What happens when a product line launches only on one retail marketplace? Marketplace exclusivity is gaining traction as a strategic play in digital commerce-and it goes beyond just visibility: ✅ Drives focused brand storytelling on one platform ✅ Strengthens supply chain control and demand forecasting ✅ Helps retailers differentiate with first-party data and exclusivity ✅ Gives brands a test bed for pricing and messaging strategy ✅ Encourages loyalty and repeat purchases via curated experiences This approach to channel strategy is reshaping how digital-first businesses go to market. At Purple Cow, we help brands craft and execute differentiated marketplace strategies-across Amazon, Walmart, eBay, and more-designed to grow revenue and improve operations. Want to see how we did it? → https://lnkd.in/gdF_-hYW #MarketplaceStrategy #eCommerceGrowth #DigitalCommerce #OmnichannelRetail #RetailInnovation

🛍️ Peak season starts long before Black Friday October is becoming a key battleground for marketplace sellers-and the right approach can drive months of momentum. Takeaway insights from the early fall showdown: ✅ Strategic timing beats deep discounting ✅ Marketplace dominance depends on inventory agility ✅ Paid ads without coordinated promotions fall flat ✅ Cross-channel visibility drives higher conversion rates ✅ Retail media spend must align with product readiness ✅ Campaign sequencing improves lift throughout Q4 ✅ Brands that measure early promotions see better lifetime value At Purple Cow, we help retail brands navigate marketplace dynamics-from pricing strategy to fulfillment workflows-across Amazon, Walmart, and more. Real results, real impact. Full story → https://lnkd.in/gjriXi7f #MarketplaceStrategy #eCommerceMarketing #DigitalCommerce #PerformanceMarketing #AmazonExperts

5 takeaways from CNBC’s investigation into Walmart Marketplace by CNBC’s investigation uncovered new details about Walmart’s strategy to grow its online marketplace. Here are five key takeaways.

5 takeaways from CNBC’s investigation into Walmart Marketplace by CNBC’s investigation uncovered new details about Walmart’s strategy to grow its online marketplace. Here are five key takeaways.

“That increase of promise speed is leading to incremental sales gains.” Target continues to improve delivery speed. A few highlights from its 9/16 announcement: -Growing next-day delivery markets to 35 by October -An additional 20 markets are planned for 2026 -Next-day delivery is free at $35 [otherwise $5.99] [and for Target Circle 360 members and cardholders] This coincides with Target rationalizing its SFS store base. Consolidating order volume to better-equipped stores. Delivery speed has improved by a full day in SFS consolidation markets. And Target cited incremental sales with improved delivery speed. I’m interested to see how this grows Shipt’s volume. [Target’s Instacart-like delivery service] Which pulls “available” volume out of the market. A trend that has grown with Amazon and Walmart. A trend that limits parcel market volume growth. #ecommerce #logistics #retailing