Harvest Group partners with Criteo for retail media expansion

Retail Media Just Crossed a New Threshold... When Criteo became Google’s first onsite retail media partner, it didn’t just create an integration. It created a signal. Here’s what it tells us about the future of marketing: 1️⃣ The Platform Era of Retail Media Has Arrived Retail media is no longer a patchwork of retailers and closed systems. It’s becoming unified. Accessible. Scalable. 2️⃣ Commerce Data = Competitive Advantage With 200+ retailers flowing into Search Ads 360, intent signals are finally being activated where marketers already spend: Google. That means less guesswork, more precision. 3️⃣ Retail Media Moves From Experiment to Core Channel Projected to hit $204B by 2027, retail media is now boardroom conversation. If you’re still treating it as “test budget,” you’re behind. 4️⃣ Leveling the Playing Field This isn’t just for giants. Smaller retailers gain access to ad budgets that were previously out of reach. For brands, it means fresh opportunities to diversify where you win. 🔍 The bigger truth? Retail media is not about ads. It’s about meeting shoppers in moments of intent. It’s about turning the “search box” into the “storefront.” And now, thanks to this partnership, that storefront is global. 👉 For marketers and eCommerce leaders, the question is no longer “Should I invest in retail media?” It’s “How fast can I scale it before my competitors do?” ⚡ If you want to lead in 2025, think beyond campaigns. Think ecosystems. Think partnerships. Because this is where growth will be decided.

The best partnerships start with honesty. We recently heard from a major CPG brand that reducing spend on on-site search had zero impact on in-store sales. Yet their #RetailMedia partner kept pushing for more investment in that channel. 💡 Advertisers: If your digital dollars aren’t driving results, speak up. Advocate for flexible, creative testing—especially in-store. Your data tells a story. Use it. 💡 Retailers: If a channel isn’t performing, don’t force spend. Empower your brand partners to explore what does work. Real growth happens when both sides are brave enough to say, “This isn’t working”—and pivot. Have you worked with partners willing to change course when the data says it’s time? Let’s hear your stories. 👇 #RMN #RetailInnovation #CPG

Winning in retail media starts with seeing what others can’t. 🏅   We’re excited to kick off a new partnership with Harvest Group — joining forces to bring SKU-level insights out of the shadows and into the spotlight   ➡️ The result? Smarter investments, stronger returns, and new sales opportunities across retailers.   “Measurement is essential as we plan where to activate next — so Criteo's advanced analytics are just what our brands need to make smarter, data-backed decisions to grow their business.” – John Andrysiak, Director of Retail Media at Harvest Group   Together, we're proving the impact of data-driven planning in fuelling long-term, scalable growth across the digital shelf. 🤝   Read the full story here: hub.criteo.com/ui92A #RetailMedia #Adtech

Gone are the days when platform results were the be-all and end-all. If you want to level up, here’s a better way forward: 1️⃣ Focus on long-term outcomes, not just campaign performance, because, let's face it, attribution is often a bit meh. 2️⃣ Dig into your retail data and insights. #VendorCentral exists for a reason. The more you know, the better decisions you can make. 3️⃣ Align your focus with business objectives and prioritize SKUs accordingly. Don’t be afraid to share SKU insights with your brand and eCommerce teams. Collaboration is key. 4️⃣ Use #AMC to get a clear picture of how your full-funnel activations are performing. Think campaign overlap, touchpoint analysis, etc. 5️⃣ Trust your #strategy. If performance feels off, it doesn’t mean #growth is out of reach. Once you start dialing these in, you'll see your growth path becoming clearer, and that’s where the magic happens. #PublicisCommerce #Commerce #RetailMedia

US retail media – the shape of things to come? If you want to know where UK retail media is heading, it’s always worth looking across the pond. The latest from The Drum’s new Commerce Media columnist, Kiri Masters, is great read for anyone watching the next phase of retail media evolution (link in comments). Best Buy is aiming to be not just another ad platform, but an open invitation to other retailers to collaborate, share data, and build a platform that works for everyone. Why does this matter for the UK? >Competition is healthy. Amazon’s dominance is no secret, but a true alternative would benefit everyone - brands, agencies, and even consumers. >Is Tesco the UK’s obvious candidate? In research I’ve conducted with Dominic Finney of Ascentinel Tesco stands out as the clear leader outside of Amazon. If anyone can build a platform play here, it's probably them. >Measurement is the sticking point. Every provider has their own metrics, attribution windows, and definitions of success. It’s a mess. A collaborative platform could finally bring some much needed consistency and transparency. >Collaboration is key. Best Buy’s vision to let other retailers plug in, collaborate on data, and extend audiences could be a game changer. Enabling brands activate across multiple retail environments with ease. >The Amazon question. With their muscle, it’s easy to see a future where they become the default buying point for retail media. Is that what the industry wants? Or do we need a credible alternative? The US is often the canary in the coal mine for UK trends. If Best Buy’s open platform approach works, it could be the blueprint for Tesco, and others, to follow. But it’ll take real investment in tech, a willingness to collaborate, and a commitment to measurement standards. The big question - Will UK retail media seize the opportunity to build something that drives growth forward?

🚨 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 𝐍𝐞𝐰𝐬 𝐢𝐧 𝐑𝐞𝐭𝐚𝐢𝐥 𝐌𝐞𝐝𝐢𝐚 🚨 NielsenIQ has appointed Drew Dabbelt as Vice President of Retail Media for North America, signaling deeper investment in the fast-growing retail media sector. 📢 What’s happening? Dabbelt, with nearly 15 years of experience in media, ad tech, and retail, joins from Amazon, where he led enterprise sales, retail measurement programs, and DSP strategy. He also played a key role in building Target’s Roundel retail media business alongside Google. 💬 Dan Bonert, SVP of Retail Media at NIQ North America: “For NIQ clients, this expansion means access to more robust and innovative retail media solutions that can drive better engagement and results.” 🔎 Discover how Dabbelt’s leadership will help NIQ shape the next wave of retail media innovation: 👉 Read the full story here- https://lnkd.in/eBKeXFW8 📢 𝐖𝐚𝐧𝐭 𝐭𝐨 𝐚𝐦𝐩𝐥𝐢𝐟𝐲 𝐲𝐨𝐮𝐫 𝐌𝐚𝐫𝐓𝐞𝐜𝐡 𝐦𝐞𝐬𝐬𝐚𝐠𝐞 𝐨𝐫 𝐬𝐡𝐨𝐰𝐜𝐚𝐬𝐞 𝐲𝐨𝐮𝐫 𝐛𝐫𝐚𝐧𝐝’𝐬 𝐢𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧? 𝐀𝐭 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐓𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐲 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬, 𝐰𝐞 𝐠𝐨 𝐛𝐞𝐲𝐨𝐧𝐝 𝐫𝐞𝐩𝐨𝐫𝐭𝐢𝐧𝐠 𝐭𝐡𝐞 𝐧𝐞𝐰𝐬 — 𝐰𝐞 𝐞𝐦𝐩𝐨𝐰𝐞𝐫 𝐁𝟐𝐁 𝐦𝐚𝐫𝐤𝐞𝐭𝐞𝐫𝐬 𝐰𝐢𝐭𝐡 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐞𝐱𝐩𝐨𝐬𝐮𝐫𝐞, 𝐞𝐱𝐩𝐞𝐫𝐭 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬, 𝐚𝐧𝐝 𝐡𝐢𝐠𝐡-𝐢𝐦𝐩𝐚𝐜𝐭 𝐬𝐭𝐨𝐫𝐲𝐭𝐞𝐥𝐥𝐢𝐧𝐠. 🚀 𝐖𝐡𝐞𝐭𝐡𝐞𝐫 𝐲𝐨𝐮’𝐫𝐞 𝐥𝐚𝐮𝐧𝐜𝐡𝐢𝐧𝐠 𝐚 𝐩𝐫𝐨𝐝𝐮𝐜𝐭, 𝐬𝐡𝐚𝐫𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐭𝐡𝐨𝐮𝐠𝐡𝐭 𝐥𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩, 𝐨𝐫 𝐬𝐜𝐚𝐥𝐢𝐧𝐠 𝐯𝐢𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐩𝐫𝐞𝐬𝐬 𝐫𝐞𝐥𝐞𝐚𝐬𝐞𝐬, 𝐠𝐮𝐞𝐬𝐭 𝐩𝐨𝐬𝐭𝐬, 𝐢𝐧𝐭𝐞𝐫𝐯𝐢𝐞𝐰𝐬, 𝐨𝐫 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐚𝐝𝐬 — 𝐰𝐞’𝐫𝐞 𝐡𝐞𝐫𝐞 𝐭𝐨 𝐞𝐥𝐞𝐯𝐚𝐭𝐞 𝐲𝐨𝐮𝐫 𝐯𝐨𝐢𝐜𝐞 𝐢𝐧 𝐭𝐡𝐞 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲. 👉 𝐋𝐞𝐭’𝐬 𝐛𝐮𝐢𝐥𝐝 𝐭𝐡𝐞 𝐟𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐭𝐨𝐠𝐞𝐭𝐡𝐞𝐫: https://lnkd.in/euPFxpCy #NIQ #DrewDabbelt #RetailMedia #AdTech #ConsumerGoods #MediaInnovation #AdvertisingTechnology #LeadershipAppointment #DigitalTransformation #NorthAmerica

The way people shop has changed forever. We’re no longer in an era of going shopping,  we’re in an era of always shopping. Every feed, search, screen, and conversation is now a potential purchase trigger. This shift has huge implications for how brands build growth. Yet many organisations are still struggling to connect the dots between media, commerce, and experience. That’s why my team has created dentsu’s Commerce Success Framework: a practical, data-driven way to benchmark performance, uncover barriers, and accelerate maturity. 👉 My new paper, Mastering Modern Commerce: A Strategic Guide to Growth in the Era of “Always Shopping”, shares: - Why most brands are falling short - The four pillars of modern commerce excellence - Findings from 100+ brand audits - How to build a roadmap to sustained growth 📖 Read the full guide here: https://lnkd.in/e-Rc_WcJ Commerce is no longer a silo. It’s the system that underpins growth. I’d love to hear your take on how your organisation is adapting to this new reality. #commerce #commercemedia #retailmedia

Raj Redij-Gill, senior Retail Media Consultant and advisor, takes a look at the New Operating System of Media. This is an abridged version of a longer thought leadership pieces called ‘Decision Empires’. Retail media has come a long way: retailers have established themselves as new media players. They’ve built ad networks, attracted brand budget, and created new revenue streams. However, a deeper shift is underway: the rise of infrastructure-led influence. The next phase is about something more profound: control of the decision layer. https://lnkd.in/e5v-s8b8

Most in-store retail media plans fail before launch. The fix? Ask sharper questions before signing. Launching an in-store retail media network looks exciting. But many fail before they even start. Why? Because leaders don’t pressure-test the plan. Advertisers don’t buy promises. They buy proof, process, and clarity. Here are 10 questions every retailer must answer first: • What job does each screen actually do? • Where will year-one money really come from? • Can we prove views, not just plays? • What happens if results lag early? • Are we privacy-safe from day one? • Do zones and sightlines justify the spend? • Who owns uptime and fixes? • Is the CMS built for scale? • How will we package and price ads? • What does success look like in 90 days? Strong networks aren’t built on optimism. They’re built on hard questions and honest answers. If you can answer all ten, you’re ready. If not, fix the gaps before brands find them. P.S. Which of these 10 questions do you think most retailers overlook?

𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗠𝗲𝗱𝗶𝗮 𝗕𝗼𝗼𝗺   US commerce media ad spend surges *19.6%* in 2025, outpacing digital ads twofold, yet hits *$100B* by 2028. Missed eMarketer & IAB's webinar? Replay unpacks three hurdles reshaping the game.  𝗕𝗲𝘆𝗼𝗻𝗱 𝗘𝗻𝗱𝗲𝗺𝗶𝗰 𝗧𝗿𝗮𝗽𝘀   Retail networks slow as brands eye offsite expansions; non-endemic ads unlock *82%* growth for non-retail to *$13.2B* by 2027. Sarah Marzano shares: Scale smart or stall.  𝗕𝘂𝗱𝗴𝗲𝘁 𝗕𝗮𝘁𝘁𝗹𝗲𝘀 Scrutiny tightens with *16.8%* of total ad pie claimed by retail media, forcing ROI proofs amid economic squeezes.  𝗡𝗼𝗻-𝗥𝗲𝘁𝗮𝗶𝗹 𝗣𝗹𝗮𝘆𝘀 Platforms like Amazon blend digital-physical, carving niches beyond retail giants.   cc @eMarketer  #CommerceMedia #RetailMedia #AdTech #eMarketer