Name: How transparency and communication helped Equativ scale through mergers | The Next CMO posted on the topic | LinkedIn
Uploaded: 2025-07-10T17:03:02.310Z
Duration: 42 s
Channel: The Next CMO

The Next CMO

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You can’t expect your team to take ownership if they don’t understand the “why.” 🔍 On the latest episode of The Next CMO podcast, Ben Skinazi, CMO of Equativ shares how radical transparency and open communication became the foundation for scaling through two major mergers and leading a 750-person global team. 💡 Tune in now: https://lnkd.in/dT8EXcAK

Transcript

He might sound as a as a cliche, but I really do my best to be really transparent with my teams. I really try to not add any information from them because they need to understand the reality of the business in order to make the right decision. So I can't ask my team, I can't ask them to have some strong ownership over some projects if they don't really know why their work matter. And I can't have real conversations with them telling them this initiative was. Failure. This one was a success if they don't really understand what would make it a failure or a success. So the transparency and the communication is really, really important.

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