Path to Purchase Institute’s Post

📍 𝐓𝐨𝐧𝐞 𝐚𝐭 𝐓𝐚𝐫𝐠𝐞𝐭: https://lnkd.in/gipmdBQw Target seeks to woo Gen Z shoppers by partnering with influential content creators on exclusive SKUs & promotions, while also bolstering its beauty offerings with a focus on emerging brands with diverse founders. The retailer met both goals with the summer brick-and-mortar debut of TONE Exclusive.

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