𝐂𝐨𝐬𝐭𝐜𝐨’𝐬 𝐧𝐞𝐰 𝐞𝐫𝐚 𝐨𝐟 𝐩𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧, 𝐫𝐞𝐭𝐚𝐢𝐥 𝐦𝐞𝐝𝐢𝐚: https://lnkd.in/gDMvMUYC A centerpiece of Costco Wholesale's multi-year digital strategy is personalization, which is now directly tied to its retail media ambitions. Our story above recaps the recent earnings call, including a recent Kimberly-Clark digital campaign at the retailer. The campaign delivered a: ✔️ 14-to-1 ROAS ✔️ 22% lift in traffic to product pages ✔️ 45% increase in digital sales of promoted items #personalization #retailmedia
Costco's personalization strategy boosts digital sales
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Costco’s latest earnings tell a compelling story: EPS of $5.87 vs. $5.29 a year ago, surpassing estimates, underpinned by strong member demand and ~13.5% e-commerce growth. Here’s a twist: half of Costco’s new members each year are under 40. The company is not just selling goods—it’s winning hearts of younger shoppers. This combination—membership loyalty, omnichannel momentum, and demographic renewal—could be the recipe that keeps Costco ahead in a changing retail landscape. But the road isn’t without bumps: margins, supply chains, and consumer sentiment remain wildcards. #Costco #Retail #Ecommerce #MembershipModel #ConsumerTrends #RetailStrategy
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Although retail media continues to dominate the commerce marketing landscape and digital-shopping initiatives have become critical to success, leading retailers are devoting significant time and money to brick and mortar expansion and improvement. The latest Retailer Intelligence Report explores recent activity at 10 key retailers and the potential impact they could have on brand partnerships: https://lnkd.in/eP7PpdNE
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📍Creating Success by Owning the Shopping Mission Not all retail success stories are about being the biggest anymore—it’s about being the smartest. Today’s strongest operators don’t just sell products—they fulfill specific shopping missions. Whether it’s Walmart’s grip on essentials or Target’s one-stop convenience, winners in today’s retail landscape are those who understand exactly why customers walk through the door—and build everything around that. This strategic focus is reshaping everything from merchandising to expansion planning. 🔑 Key Highlights: - Mission-Based Models Are Winning: Chains like Dollar Tree, Costco, and Target are thriving by building around customer intent, not just shelf space. - Strategy Beats Scale: It’s no longer about how many stores you have, but how well each store answers the customer’s need. - Loyalty Through Adaptation: To keep customers coming back, operators are expanding assortments and integrating tech to meet demand for convenience and speed. As retail continues to evolve, understanding the shopper’s mission isn’t just an edge—it’s the future. Full article here: https://lnkd.in/ef3DV7hd #Matthews #RetailRealestate
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Experiential stores, dark stores, checkout-free stores — or just more stores. What’s the common thread? The fact that 80% of consumer purchases are still made at physical retail locations (according to Deloitte’s latest industry outlook), which is why retailers continue to focus much of their investment energy in that direction. Publicis Commerce’s Retail Consultancy team assesses recent initiatives at Best Buy, Walmart, Costco, Target, and five other key retailers and the impact they could have on commerce marketing opportunities for brand partners. Learn more here: https://lnkd.in/ekpFvawi
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As the summer season comes to a close, now is the perfect time to ring in fall with some seasonal promotions in your retail store. Seasonal promotions allow stores to take advantage of select times of the year and create new offerings and deals that only last for a short period of time. When done correctly, seasonal promotions are a powerful retail practice that will help you sell more and sell it quicker.
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Retail Visibility Audits – A Core Pillar of Retail Research They ensure that brands are seen where they matter most — at the point of sale. Regular tracking helps identify gaps in distribution, stock availability, and display compliance. They provide early signals on execution issues that directly affect sales. Strong visibility translates to stronger recall, influencing consumer choice. In short, retail visibility audits are not just a research activity — they’re a frontline tool for improving brand presence and solving distribution challenges. #retail #retailaudits #visibility #brandrecall #brandreach #distribution #effectiveness #strongerbrandrecall
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Target is making bold moves this holiday season. With 20,000 new products — over half exclusive — and expanded next-day delivery to 35 metro areas, the retailer is doubling down on convenience, value, and experience. It’s clear this strategy is more than seasonal; it’s a signal of Target’s intent to reassert its merchandising authority and regain consumer trust amid a challenging retail climate. With leadership transition underway and a renewed focus on operational agility, Target is positioning itself not just for a strong Q4, but for long-term relevance. But the question remains: is this enough, and is it in time? Consumers have shifted habits, competitors have surged ahead, and Target’s recent earnings show the urgency. The holiday season will be a litmus test — not just for sales, but for brand loyalty and operational resilience. If Target can deliver on speed, value, and experience, it may just turn the tide. If not, it risks falling further behind in a retail landscape that’s evolving faster than ever. https://lnkd.in/gvtCucM7
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🚀 In 2025, the subscription & replenishment shift isn’t just an option for CPG brands — it’s becoming mandatory. Just published: The Shift to Subscription & Replenishment: What Brands Must Do in 2025 Highlights: • Why customers demand flexibility and convenience • How recurring models drive predictable revenue • What brands must do to compete successfully this year 🔗 https://lnkd.in/eKrzKgPv #CPG #SubscriptionEconomy #Replenishment #RecurringRevenue #BrandStrategy #Ecommerce
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FEATURE: Some of the growth of the new retail giants could be attributed to well-timed expansion. But the success of these chains is also due to the extreme value orientation of U.S. consumers in recent years. Dollar General, Dollar Tree and Costco each offer a unique value proposition, giving today’s increasingly budget-conscious shoppers more options. https://lnkd.in/g7bH8Q2h
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Retail media isn’t just for the biggest national chains. Casey's , a cornerstone in Iowa and beyond, is showing how regional convenience retailers can unlock the power of first-party data and brand partnerships. Path to Purchase Institute Convenience Store News @#Casey’sAccess
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