Costco's personalization strategy boosts digital sales

𝐂𝐨𝐬𝐭𝐜𝐨’𝐬 𝐧𝐞𝐰 𝐞𝐫𝐚 𝐨𝐟 𝐩𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧, 𝐫𝐞𝐭𝐚𝐢𝐥 𝐦𝐞𝐝𝐢𝐚: https://lnkd.in/gDMvMUYC A centerpiece of Costco Wholesale's multi-year digital strategy is personalization, which is now directly tied to its retail media ambitions. Our story above recaps the recent earnings call, including a recent Kimberly-Clark digital campaign at the retailer. The campaign delivered a:  ✔️ 14-to-1 ROAS ✔️ 22% lift in traffic to product pages  ✔️ 45% increase in digital sales of promoted items #personalization #retailmedia

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