Jon Lloyd, The Sun's Director of Video and Owen Griffiths, The Sun's Commercial Director spoke to Digiday about the success of Sun originals 9 months after launch, turning long-form digital video formats into signature franchises that keep viewers watching for longer, and later scale globally. So far, 15 shows have launched since January, while seven new shows will launch over the next eight weeks. Approximately 50 people now work on Originals content, with headcount set to rise. In total, the shows have generated more than 113 million views across platforms, including YouTube, in the last eight months. Over the past nine month digital revenue has nearly doubled, climbing from 9 percent in January to 18 percent today, as advertisers shift spend into premium formats.
Last week I spoke to Jessica Davies from Digiday along with Owen Griffiths about how we‘re growing original video formats and the impact it’s having already on the business. Digiday: ‘The Sun is betting big on…original long-form video. Over the past nine months, video’s share of the publisher’s digital revenue has nearly doubled, climbing from 9 percent in January to 18 percent today, as advertisers shift spend into premium formats, according to the publisher. In this piece by Jessica Davies, we speak to Jon Lloyd, Laura Smith of EssenceMediacom, and Abi Watson of Enders Analysis.’ Full story: https://lnkd.in/eA_3bqnS
