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Join Emma Ellis from Interbrand and Ben Moncrieffe from JLR at THE FUTURE OF BRANDS event - County Hall this Wednesday for a Fireside Conversation. They will be discussing how to grow already iconic brands and exploring the concept of Arena Thinking - how brands can evolve and expand their vision based on Human Truths. Don't miss the opportunity to learn what gives brands the confidence to make ICONIC MOVES on the journey to effective brand leadership. Seek them out at the event and understand what leads global brands to thrive with #TheFutureofBrands, #Brandleadership, #ArenaThinking, #Thrive.

We cannot wait for the Future of Brands event tomorrow in London, where I will be joined by Benjamin Moncrieffe JLR for a fireside conversation. We will be discussing how to grow already Iconic brands and exploring the concept of Arena Thinking. Looking at what gives brands the confidence to make Iconic Moves on the journey to effective brand leadership. #TheFutureofBrands, #Brandleadership, #ArenaThinking, #Interbrand https://lnkd.in/eVPBVVEp

Struggling to gain trust and credibility for your brand? Here are some tips for building Brand Authority with Thought Leadership! #BrandAuthority #ThoughtLeadership #DigitalStrategies #BrandBuilding #ContentMarketing #MarketingTips #BrandSuccess #BrandIdentity #BrandManagement

I’m thrilled to announce the launch of Leiseth & Associates, a consulting group dedicated to helping grocery retailers and businesses thrive in today’s dynamic marketplace. With 30 years of hands-on experience in the grocery industry, I've seen it all—from the introduction of groundbreaking technologies to navigating shifts in consumer behavior. Now, I'm bringing that knowledge and passion for strategic leadership to businesses looking to optimize their operations and drive growth. At Leiseth & Associates, we’re about more than just solutions; we’re about building partnerships rooted in hard work, dedication, and community—values I learned growing up in a small town in Minnesota. Our goal? To work alongside your team, create actionable strategies, and ensure long-term success for your business. If you’re looking to innovate, improve efficiency, or simply take your business to the next level, I’d love to connect! Let’s discuss how we can collaborate to achieve your goals. #GroceryConsulting #BusinessDevelopment #Leadership #LeisethAndAssociates #RetailTransformation #StrategicPlanning #CommunityDriven

“𝐴 𝑠𝑖𝑔𝑛 𝑜𝑓 𝑠𝑢𝑐𝑐𝑒𝑠𝑠 𝑏𝑦 𝑎𝑛𝑦 𝑚𝑎𝑟𝑘𝑒𝑡𝑒𝑟 𝑖𝑠 𝑖𝑓 𝑡ℎ𝑒𝑦 𝑔𝑒𝑡 𝑠𝑝𝑜𝑛𝑠𝑜𝑟𝑠ℎ𝑖𝑝 𝑎𝑟𝑜𝑢𝑛𝑑 𝑡ℎ𝑒 𝑏𝑜𝑎𝑟𝑑𝑟𝑜𝑜𝑚 𝑡𝑎𝑏𝑙𝑒*” MarketingWeek¹ reported earlier this month that more than a third of companies don’t have a marketer at all on the leadership team. For smaller businesses with fewer than 250 employees, that figure climbs to nearly half ! McKinsey & Company² reported last fall that companies that placed marketing at the center of their growth strategy are twice as likely to have greater than 5% annual growth. What about you ? 👉🏼 Read full story on Marketoonist : https://lnkd.in/ed-ZVUNZ * observation from Abigail Comber, former CMO at Debenhams 📰¹ "A third of brands don’t have a marketer on the leadership team" https://lnkd.in/eGwPAKMZ 📰² "The power of partnership: How the CEO–CMO relationship can drive outsize growth" https://lnkd.in/exgF_fcu

Want to rise above your competitors? Discover your brand's onlyness: "Our brand is the only ______ that does ______." Not as easy as you thought? Inspired by Marty Neumeier, this test is a simple yet powerful way to assess your brand's strategic position. This isn't a tagline exercise, it's about identifying what truly sets you apart in your market — what makes you the "only". Marty suggests sharing this prompt at your next leadership meeting. I'd love to hear what conversations come from it. Remember: If you can't articulate why your brand is both different and compelling in a few words, it might be time to take a deep look at your brand. #branding #positioning #marketing

What does #GenZ want? As an exponentially growing consumer base, this category intrigues many brands. Here’s a hint: integrate a purpose into your #brand to drive impact. According to a study of Gen Z by DoSomething.org nearly 50% of respondents say it’s important for a company or brand to have social change initiatives that consumers can be a part of. John an upcoming talk on #purpose #leadership and #sustainablestrategy for growth on 16th January. Get your 🆓 ticket here ➡️ Purpose-Driven Leadership: Turning Good into Cool https://lnkd.in/dk9_iu4E

#Publicom_Group_BURSON: Reinventing #Reputation as Your #Competitive_Advantage In this new, #distrustful_world, trust and a good #reputation_matter_even_more. At Publicom Group BURSON, we believe that building a leadership reputation is more than just good PR—it’s your sustainable competitive advantage . As the global / local leaders in communications, we are dedicated to redefining how businesses can become #Corporate_Citizens, leveraging their reputations to achieve unparalleled success by #creating_better_futures for all. Partner with us to #transform your brand’s narrative and unlock new #purpose_driven opportunities for growth and innovation. [email protected] #leadership #marketing #pr #advertising #sponsorship #growth #publicomGroup #publicomgroup_Burson_Athens #sustainability

Mastering Transmedia Branding: Strategic Approaches for Soft and Hard Transmedia Brands: https://lttr.ai/AYr0X #MasteringTransmediaBranding #Pressstartleadership #Leadership

Building Brands, Shaping Cultures An agency is more than just a service provider; it's a partner in growth. It's about understanding a client's vision and translating it into a compelling brand story. Let's discuss the philosophy behind building enduring brands. #agencylife #brandbuilding #culture #leadership #businessowner