Making your web and mobile apps simple, smooth, and fun to use. Currently at @Logicwind Ex - Josh Talks, BeerBiceps
I swear… Amazon’s UX team never misses. Was scrolling through a product today, and instead of the usual “Delivery by 11 Oct”, it said “Arrives 9 days before Diwali.” And I literally went “Wait… that’s actually genius.” 🤯 At first glance, it’s just a line of text. But look closer, and it’s a masterclass in context-based UX 1) They didn’t change the design, just the words. But that small copy tweak instantly made it relevant. I don’t need to calculate the date, my brain already connects it with my plan: “Cool, I’ll get it before Diwali prep starts.” 2) It builds emotional connection. We don’t celebrate 11 October. We celebrate Diwali. Amazon just spoke the user’s language, literally and emotionally. 3) It builds confidence. Everyone’s biggest festive sale question: “Will it come before Diwali?” That one line answers it even before I ask. That’s smooth UX. This is what I love about design! Sometimes the smartest things are not UI makeovers or new features. They’re tiny details that understand humans a little better. UX isn’t always about adding something new. Sometimes it’s about saying the same thing, but in a way that makes sense to the person reading it. Tiny copy. Big impact. And yes… now I kinda want to buy something just to appreciate this line. 😉 Hit “Connect” button now, if you love spotting smart little UX details like this. And wait, what other “micro” moments have you seen lately that made you stop and think “That’s smart UX”?
Amazon proves again that great UX is about understanding people.
Great ux is about understanding their customer needs.
And on the other hand, the product I want to order says, ‘Arrives after Diwali’. That too with red text🥲
It’s wild how a simple line of text can create that instant connection. Such a clean example of user delight done right!
Not genius, just smart UX that understands user intent. It’s a simple copy tweak that answers the real question: ‘Will I get this before Diwali?’ without making me think.
Just saw this today: It is one those obvious user delights! And you know what, I ordered so many gifts just because of this single copy.
Truly, this is why Amazon is called Customer Obsessed : )
Yes, UX is about improving the user's experience be it with some new element or just by hitting hard emotionally by changing the way you communicate.
Simple user delight ✨
Designing Amazon Now | Senior Product Designer @ HumanX | NID | ex-Microsoft
1wI think the credit should go to the Product Managers too...