How AI is changing marketing, but not its core

🚨 Game-changer alert: One press release can now become an entire marketing campaign in minutes. PR Newswire just launched Amplify—an AI platform that's about to level the playing field for small businesses everywhere. Here's what caught my attention: Most small businesses struggle with marketing because they lack resources. They write one press release and hope for the best. Meanwhile, big corporations have entire teams creating videos, blog posts, social media content, and personalized media pitches. Not anymore. Amplify changes everything: ✅ Takes your single press release and transforms it into comprehensive multichannel campaigns ✅ Creates videos, blog posts, and social content automatically ✅ Generates personalized media pitches in minutes ✅ Optimizes content for AI-driven search engines ✅ Built on 70 years of global distribution expertise This isn't just another AI tool. It's a complete shift in how small businesses can compete. Imagine writing one piece of content and having AI create: → Professional video content → SEO-optimized blog posts → Social media campaigns → Targeted media pitches → Multi-format marketing materials All in minutes, not weeks. The barrier between small business marketing and enterprise-level campaigns just got demolished. Smart entrepreneurs will use this to punch way above their weight class. While others are still manually creating content, early adopters will be running sophisticated, multi-channel campaigns at a fraction of the cost. The question isn't whether AI will transform marketing. It's whether you'll be leading the charge or playing catch-up. How are you planning to leverage AI to scale your marketing efforts in 2025?

I came across a post from a well-known marketing thought leader suggesting brands should start creating spam for LLMs to get more mentions. He literally used the word spam. Honestly? I was shocked. Even more shocking were the thousands of likes and dozens of comments celebrating this post. Our job as marketers has always been to connect with people, not machines. Sure, these “LLM hacks” might give you a short-term boost, but we’ve seen this play before. Remember the SEO keyword-stuffing era? It worked for a bit — until the algorithms (and audiences) got smarter. When people start noticing your content is made for machines, not humans, you don’t just lose traffic — you lose trust. The smarter approach? Work with real partners, creators, and affiliates who already have credibility with your audience. That’s where authentic content and true influence live — and yes, that’s also the kind of content LLMs actually learn from. Marketing isn’t about shortcuts. It’s about playing the long game: creating value, telling real stories, and building real connections. LLM hacks might be tempting. But they’re lazy. The best brands will always choose the harder, human approach.

Sometimes marketing gets a bad reputation and honestly, I get why. In the past, I’ve felt like a lot of marketing was… manipulative. But it doesn’t have to be. Good marketing can be as simple as: 👉 “This is what I do.” 👉 “This is why I think it could help you.” 👉 “Take it or leave it.” The real skill lies in understanding your ideal client, knowing how they think, what they care about, and where they spend their time. That’s where clarity matters more than cleverness. When I work with clients, I always come back to the basics, what I think of as the foundation of marketing: 1. Clarity over complexity If someone can’t explain what they do in one or two sentences, it’s not clear enough. The best marketing messages don’t need decoding. They simply make people say, “Oh, that’s for me.” 2. Empathy over ego Marketing isn’t about proving how smart you are. It’s about showing you understand the person you’re trying to help - their frustrations, goals, and language. 3.Consistency over perfection You don’t need to post everywhere or have perfect visuals. You just need to show up regularly in the right places with genuine, helpful content. 4. Connection over conversion When you speak directly to your audience, in their language, the trust builds naturally...and sales follow. That’s the foundation of marketing. And now with some tools in your toolbox, like Atomic Elevator - Ella Ai - High-Definition Marketing AI marketing tool you don't need a big agency to do it anymore. You can create authentic, effective marketing yourself or work with a contractor who helps you stay focused on what really matters: connecting with the right people in the right way.

I’ve been hearing this a lot from fellow digital marketers: Companies do hire digital marketing teams… but forget two of the most impactful aspects. 𝗕𝘂𝗱𝗴𝗲𝘁 & 𝗧𝗶𝗺𝗲. Honestly, it hits home. Because I know how tough it can be to juggle ads, SEO, content, analytics, and growth with zero resources. My respect for the people who still make it work is sky-high.   Oh, and we definitely can't ignore the fact that many marketing teams are stretched thin, underpaid, and pressured to “deliver results by the end of the week”, when we all know that real marketing impact takes time, strategy, and consistent effort. But here’s what I feel is different about Biz4Group LLC (and why I value being here): ✅ Company actually sets aside a marketing budget. ✅ We’re trusted to experiment, test, and grow without excuses. ✅ And yes, we’re compensated well for the hard work and brainpower we put in. ✅ While many companies are still figuring out AI, we’re already delivering AI projects back-to-back for global clients. That doesn’t happen without a marketing team that’s supported, aligned, and respected. Because, in an AI-driven world, content can be generated at scale. But strategy? Positioning? Human creativity? That’s still us... the marketers working day and night to move the needle. My fellow marketing folks will agree, right? A team without resources isn’t really a team. 👉 What’s the biggest “marketing without budget” horror story you’ve faced? Drop it below.  

AI cannot do Marketing! A marketer's role has become ever more complex, it spans strategy, blog posts, ads managements, website management, sales collateral, and webinars (to name a few). Technically most, if not all tasks that marketers do can be done by some form of AI, however I really question if this is marketing? I think a lot of marketers, don't actually practice marketing most of the time, but it's not their fault. Marketing has become a machine expected to churn out an endless stream of “stuff.” It makes for an interesting and varied career, but also an overwhelming one. We’ve all heard the phrase “do more with less.” The reason I think AI cannot do marketing, is because the tools I've seen launched recently, notably by HubSpot is producing output, but not actually doing what marketing is supposed to do, connect, engage and inspire an audience. The other issue is AI will break current marketing channels. Social will be the first one to go. If everyone is using AI to generate posts, which users will still be there to engage? We will end up with AI talking to AI, with no real value added. There is always room for truly original content, but this will really have to sit head and shoulders above any other content, be those really memorable moments, that are talked about at Cannes, the Sony Bravia bouncing balls, the VW Lemon ad. These stand out pieces are just too far and few between, but at least the 10 blog posts, 20 social posts, 5 podcast episodes, 3 email nurture and 2 landing pages has been generated in the background, so you now have time to create these stand out pieces.

I remember when I started my agency: it was with Google ad words. Fifteen years ago it was all about the HOW to: 👉 Design and write high conversion landing pages 👉 Select and bid on keywords 👉 Write compelling ad copy 👉 Run A/B ad testing 👉 Manage quality score and cost per click But with the introduction of AI overview and AI mode in Google search, there is a fundamental change coming down the pipeline. The biggest changes? All of that “how” stuff that agencies do now is going away. Instead, running an effective ad campaign in AI Mode will requires answering WHAT questions like: ✅ What are the business goals? (New product launch, increase profit margin, reduce cost of customer acquisition?) ✅ What is the marketing strategy? (Who are you chasing, what problems are you solving and what are you going to do to win new customers) ✅ What problems are your offering addressing? ✅ What are the outcomes your product or service provides? These are not tactical marketing questions, these are business and strategy questions. My best guess?  Sometime in mid 2026 you will need to apply a new filter to select the right marketing agency: what is their business acumen.

Marketing Expert Tony Hayes Reveals $3.5M Digital Product Blueprint and AI Strategies Cutting Ad Costs by 1,247%: “These aren’t theoretical strategies – these are proven systems that real entrepreneurs are using right now to generate substantial income with minimal manual effort,” says Tony Hayes, highlighting the practical nature of the AI-powered marketing revolution. Internet marketing strategist Tony … Continue reading → #Business #Education #ProfessionalServices #Technology

Marketing Expert Tony Hayes Reveals $3.5M Digital Product Blueprint and AI Strategies Cutting Ad Costs by 1,247%: “These aren’t theoretical strategies – these are proven systems that real entrepreneurs are using right now to generate substantial income with minimal manual effort,” says Tony Hayes, highlighting the practical nature of the AI-powered marketing revolution. Internet marketing strategist Tony … Continue reading → #Business #Education #ProfessionalServices #Technology

Here's your 20-80 principle in marketing. Let's keep it simple. 1. Find out what about your offer makes your customer tick. 2. Come up with a positioning that gives people a good reason to choose you over the other. … basically try to create as much of an irresistible, tailored offer as possible. 3. Create multiple video ads of your offer. Make sure it's somehow unique and easy to remember. … making good-looking ads with AI tools is cheap nowadays, but I recommend ugly video ads recorded on your phone. 4. Set up ad campaigns where most of your customers spend their time. META, TikTok, LinkedIn - (Google search is expensive and saturated so maybe skip it in the beginning) 5. Continuously re-appear in front of your target audience by repeating steps 1, 2, 3, and 4. Congratulations. You are now buying customers measurably. Improve your ads and you’ll get them cheaper. Scale to other channels based on where your customers spend most of their time. With this principle I could start a campaign for any product/service within a week and advertise efficiently within 2 months.

This is going to trigger some people. But if I had only ₹10,000 to spend on marketing this month as a business, here’s exactly what I’d do: 1️⃣ Content First - I’d put at least ₹3,000 into creating 3 sharp, problem-solving posts (video + carousel). Organic reach > random ads. 2️⃣ Distribution, not just creation - ₹2,000 on boosting ONE of those posts to my exact target audience. Not to "everyone with a pulse," but specific decision makers. 3️⃣ Relationship Marketing - ₹0 spent, but daily DMs & comments to add value where my clients hang out. Conversations convert faster than ads. 4️⃣ Cheap but effective tools - ₹2,000 for design/copy tools (Canva Pro, Grammarly, or even AI support). Crisp > clutter. 5️⃣ Events/Webinars - The last ₹3,000? Hosting a mini 30-min expert session on a hot topic. Nothing sells like authority. That’s not "spray & pray marketing." That’s laser-focused, compounding marketing. Most businesses don’t have a money problem. They have a priorities problem. So, If you had only ₹10K to spend this month… where would you spend it?