SEO vs Ads: How to Choose Between Them

View profile for Tom Galland

Managing Director @ SEO Growth | Founder, Marketing, SEO

Clients ask this all the time. Should we spend on SEO or Ads first? Here’s how I answer it. - If you need leads this month, go Ads. - If you want leads next year, go SEO. But the best strategy usually involves both. We often run Google Ads first to test which keywords bring in the right kind of leads. - Then we build SEO pages around what works. - That way we don’t waste time guessing. Google Ads gets you in the game quickly. SEO builds long-term growth without paying every time someone clicks. Both have a role. One is quick wins. The other builds authority.

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