Did someone say B-corp party at Albert Heijn?! 👀 We'll bring the chocolate. 🍫🥳 Celebrating all the B Corp brands on their shelves, Albert Heijn, the Netherland's largest retailer, just launched their new campaign: "Ieder B’tje helpt". It's basically Dutch for "awesome-brands-that-have-a-positive-impact-on-the-world". Pretty sweet community to be part of, eh? Psst.. Did you know that Albert Heijn was the very first company to source its cocoa via Tony's Open chain, officially joining our fight against exploitation on cocoa farms? 🤝 And now, they’ve made it suuuuper easy to fill up your basket with B-corp certified products. Go check 'em all out! 🛒 #bcorp #chocolade #chocolate B Lab Europe
Love B’s!
Fantastic campaign, both from a content and marketing perspective!
Sustainability | Innovation | People | Behavioral change
2moGreat to organise this campaign together!