3 Key Trends in Sports Media Valuation to Watch in 2025:- Sports media continues to evolve at a rapid pace, reshaping how brands, sponsors, and rights holders measure value. Based on what I’ve seen in global sponsorship and media research, here are three trends worth paying attention to in 2025: 1. Decline of Traditional Linear TV, Rise of OTT 📺 Linear TV remains important, but digital and OTT platforms are capturing a bigger share of audience attention. Understanding cross-platform exposure and integrating multiple media formats into valuations will be critical. 2. Social Media as a Core Value Driver 📱 Social media is no longer just an add-on. Viral clips, influencer collaborations, and platform-specific engagement (Instagram, TikTok, YouTube Shorts) are driving brand exposure at scale. Sponsors are demanding detailed reporting on social-native impact. 3. Globalization of Fanbases 🌍 Sports are transcending borders faster than ever — with fans consuming content from leagues and tournaments worldwide. Valuations must reflect not only local market penetration but also the true global reach of sports properties. As media consumption habits continue to shift, the challenge — and opportunity — lies in turning complex data into clear, actionable insights that help stakeholders unlock value and drive smarter investments. What other trends do you think will shape sports media valuation in 2025? I’d love to hear your thoughts ⚽ #SportsBusiness #Sponsorship #MediaValuation #SportsAnalytics #YouGovSport

Maximize Sports Ads: Reach Your Audience at Lower Costs. You don’t need a pricey live TV spot to reach the right audience. 👀 Fans aren’t always ready to engage during the big game—but you can still connect with them on other platforms, at the right time, and for a fraction of the cost. It’s not about being at the event. It’s about being where (and when) your audience is ready. 🎯 James Klaus Loon

🎮✨ How are celebrity sponsorships shaping the gaming landscape in 2025? Let's break the numbers down. 34% of Gen Z trust celebrities/influencers in ads—far above the general population. From LISA x PlayStation (107M fans, 3.8% engagement) to Nicolas Cage literally becoming a game character, the most credible collabs go way beyond ads. Free-to-play games like Royal Kingdom partnered with stars like Jimmy Fallon, LeBron James & Shakira for massive instant awareness. What about live streaming? 🚀 John Cena joined Kaicenat for McDonald’s on Twitch, showing how real-time appearances can ignite authentic connections. It’s all about authenticity and cultural relevance now. Are you playing the same game? 👉 Curious about what actually works? Tap the carousel and discover how gaming brands use star power to connect with audiences in unexpected ways. Read more insights on our blog (link in comments)!

📺 Convert Viewers into Buyers 💰 We partnered with Netflix to measure the impact of a high-profile live event — specifically, how a brand sponsorship influenced consumer behavior – from incremental sales impact to new customer acquisition – compared to the sponsor’s main competitor. The results speak volumes. Here’s what we found: 📈 The brand sponsor saw a 30% sales lift during the event period compared to its largest competitor who saw a sales lift of ~10%. 🛍️ The brand sponsor saw 2.5x more new customers than the average in the previous 3 weeks 👥 The event attracted a younger audience (ages 18-41) — prime targets for brand growth Live event sponsorship can reap advertising rewards. Discover how Affinity Solutions’ Consumer Purchase Lift can help you precisely measure and optimize your next campaign – whether you’re targeting sports, retail, travel or QSR audiences. 💥 Read more: https://lnkd.in/g5f2deuv

Streaming TV advertising is evolving fast, and it’s changing how automotive marketers reach buyers. Tara Rego, our Director of Strategic Partnerships, explains why understanding OTT and Connected TV is essential for dealerships today. Learn how precise targeting, first-party data, and transparent reporting can make your campaigns more effective. Plus, find out why partnering with a data-driven media expert matters. Don’t miss these essential tips for automotive marketers. Click to watch and learn: https://lnkd.in/erAAMWRe #AutomotiveMarketing #FirstPartyData #MarketingTips #SpectrumReach #OTT

Streaming has officially outpaced cable & broadcast as the go-to for how people watch TV. If your marketing isn’t there yet, your brand could be falling behind. In our newest blog, learn how to: • pick the right partner & platforms • use data & targeting for precision • avoid overspending on CPMs • measure real results See how you can put your brand where your audience actually is: https://ow.ly/7HmB50X13Bp

I was interviewed last week by Ad World News as a subject matter expert on YouTube’s new #Collab feature, currently in beta and already turning heads. One of the standout pilots of Collab was the MrBeast + #NFL collaboration. MrBeast announced he had “bought” the National Football League (NFL) and opened up a 54th roster spot on each team for creators like Dude Perfect, IShowSpeed, and others. That stunt helped launch YouTube’s first free live NFL broadcast and showed just how far creator and brand integration can go. When I spoke with Ad World News by Waymark, I explained why this feature matters. Collab enables a single, co-owned video to live natively in both creators' and brands' feeds. Instead of interrupting the audience with an ad, brands become part of the story. That shift helps content pass the audience’s "ad smell test," allowing for more genuine connection, smarter targeting, and real growth. This model doesn’t just help creators expand their reach. It also helps brands cut spend, share risk, and create marketing that people actually want to watch. Big thanks to Waymark and the Ad World News (Rightlever) team for the feature.  Read the full article here:  🔗 https://lnkd.in/g5yGSWV5 

Imagine having your ads featured on major platforms like ESPN, Fox News, and CNN without the hefty price tag or long-term contracts. Many companies charge thousands per month for this level of exposure, but there's a more accessible route. By running ads through the right channels, one can tap into these top 500 publishers, gaining access to high-quality traffic and real human engagement without the traditional financial barriers. It's about finding innovative ways to amplify your message and reach a broader audience. #digitaladvertising #marketingstrategy #publishernetwork

At Excitant Media, we’ve always embraced digital innovation, but we also know the most effective campaigns don’t live in just one channel. That’s why we take a media-agnostic approach. Every campaign starts with the audience, not the medium. Sometimes digital leads the way. Other times, adding OOH, traditional broadcast, or trusted community voices makes the strategy. For us, being media agnostic isn’t about doing “everything everywhere.” It’s about being intentional, strategic, and audience-first. The right mix ensures campaigns don’t just reach people, they create real impact. #IntegratedMedia #MediaStrategy #PublicSector #PaidMedia

Ozone | The Audience Connection Platform – the digital advertising business founded by four global publishers – has officially announced the launch of its Audience Connection Platform in the United States...