How Explainable AI Can Boost Ad Performance

Explainable AI in Advertising (not just “AI does it”) Hook / Lead: “Have you ever asked why a Facebook ad is showing to you? The answer is often opaque yet that’s about to change.” Fact / Insight: Modern ad platforms operate like black boxes: they pick audiences, set bids, and optimize performance without transparency. But new research is pushing for explainable AI models that offer clarity into how ads are decided. Takeaway / Thought: For brands, this matters deeply. When you understand why an ad is performing (or failing), you can make smarter strategic shifts rather than just throwing budget at black-box tools. Question (to spark engagement): Would you invest more in ad spend if the algorithm showed why your ads were winning or losing? #ExplainableAI #AdTech #DigitalMarketing #Transparency #AIinAds

Did you miss Making Science at Advertising Week New York? Our key message centered on how top-tier brands are moving past generic tools and scaling their performance with AI technology. Our SVP Client Services & Delivery, Brad Beiter, summarized our focus on enabling true performance at scale with AI, 📣"to optimize search campaigns, social campaigns, and programmatic campaigns at scale." The real challenge for major brands now is achieving precision and personalization at scale. Making Science addresses this with its proprietary Agentic AI platform for Integrated Marketing: ad-machina. Learn more about the platform to elevate your performance with AI 👉 https://ad-machina.com/ #AdvertisingWeekNewYork #DigitalAcceleration #AWNY

💡 Maximizing Ad Spend with AI in Programmatic Advertising AI is transforming digital advertising—helping marketers target smarter, bid in real time, and optimize creatives for higher ROI. From predictive analytics to cross-channel campaigns, programmatic + AI ensures every dollar works harder. 👉 The future of advertising is automated, data-driven, and customer-focused. Is your team ready? #DigitalMarketing #ProgrammaticAdvertising #AI #MarketingStrategy

Harnessing AI for Ad Creative Transformation🔥 Advertising is evolving — and AI is leading the charge. Imagine being able to generate high-converting ad creatives in minutes, optimize campaigns in real time, and tailor messaging to specific audiences — all with the help of AI tools like Adcreative.ai. AI is not just a trend. It's becoming essential for modern marketers looking to maximize ROI and stay ahead of the curve. This transformation goes beyond automation — it's about deeper insights, faster turnarounds, and truly data-driven creativity. 🔍 Whether you're a startup scaling fast or a seasoned marketer looking to innovate, understanding and embracing AI in your ad strategy is no longer optional—it's a competitive advantage. Ready to rethink how you create ads? Let's talk about how AI can reshape your marketing game. #AdTech #ArtificialIntelligence #AdCreative #MarketingStrategy #DigitalMarketing #AIinMarketing

🤖 AI is fast becoming the loudest voice in paid media. Ad platforms are rolling out new AI-driven recommendations at pace and with them, new questions for practitioners: - How much should we trust what the platforms suggest? - Where does AI add genuine value today, and where does it fall short? - What risks come from leaning too heavily on automation? - How do the best teams safeguard decision-making when AI is in the loop? On October 1st, Fospha’s Disha Amarnani will join Josh Little (Save the Children UK), Sarah Coppe (Proton ) and Fred Maude (Addesu) for a live webinar tackling these exact questions. Over the course of an hour, the discussion explore: - The rapid proliferation of AI features across ad platforms - Real examples of where AI falls shortand why - Practical ways paid media teams can critically assess platform outputs 👉 Register here to join the session: https://lnkd.in/d5QaW7BE

This week at Advertising Week, we caught up with TikTok's GM, US Agency, Global Business Solutions, Emily Freed about some mistakes brands make when automating their campaigns. In her own words, brands must adopt a "test and learn" approach to drive business outcomes. Discover TikTok's AI marketing solutions: https://bit.ly/4h9laIb

The future of paid media isn’t about choosing between humans or AI — it’s about combining human strategy with AI-powered insights. At Ai Media Group, our patented Atrilyx platform gives marketers the ability to: ✅ Track multi-channel attribution across campaigns ✅ Optimize ad spend in real time ✅ Scale creative that actually converts The marketers who embrace AI today are the ones driving smarter, more profitable campaigns tomorrow. 💡 Are you using AI to supercharge your marketing, or are you leaving revenue on the table? #DigitalMarketing #PaidMedia #ROI #AdOptimization #SmartAdSpend #GrowthByData #AttributionTech

The future of media buying is autonomous. 🤖 At Omnicom Media Group, our Council on Accountability and Standards in Advertising (CASA) initiative is exploring the rise of AI buying agents. These tools are transforming how campaigns are executed, offering unprecedented automation. But with autonomy comes responsibility: advertisers need transparency on placements, audiences, and performance, while ensuring AI creatives meet brand standards. AI buying agents mark a new era in accountability and control. Brands that adopt them thoughtfully will lead in responsible, effective AI-driven campaigns. Read more via Ad Age: https://bit.ly/3Ivw26e

AI isn’t the future of advertising anymore — it’s the engine running it. From Google testing ads inside AI Overviews to Meta using AI chat data for personalization, every major platform is quietly rewriting how discovery and attention work. Brands that win next year won’t just “use” AI — they’ll design with it. Think faster testing, contextual ad placement, smarter audience modeling, and creative produced in hours, not weeks. But amid all the excitement, trust and transparency matter more than ever. Consumers are fine with AI-generated scenes— not AI-generated people. The agencies that balance innovation with integrity will set the standard for the next decade. At Glows Ads, we see this as the start of a new golden era: where human storytelling meets machine precision — and results shine brighter than ever. ✨Let's Keep Glowing 💛

Faceless AI ads are not a gimmick. They’re a scale lever. I built a system that spins up faceless channels and creates niche ads on AUTOPILOT. I made a quick video with Veo 3.1 using the “AI gold digger grandma” trend to prove the point. Why this matters for business owners → Create dozens of ad variations fast → Test hooks across niches without hiring actors → Keep cost down while increasing reach This is about repeatable revenue, not one-off virality. The video shows the first part: automated ad creation and delivery workflows that run themselves. Want these ads built for your niche? Book a short call and let’s map it: https://lnkd.in/gyk_zcuf