Nestlé launches new confectionery strategy at TFWA Exhibition

Nestlé International Travel Retail (NITR) is announcing the launch of its updated category strategy at the upcoming TFWA (Tax Free World Association) Exhibition in Cannes, demonstrating a fresh benchmark for thought leadership in confectionery and signalling opportunities for innovation and growth for the category in global travel retail. NITR noted its renewed ambition is to make confectionery the beating heart of its ‘Food No. 1’ platform, leveraging its ability to attract, engage, and convert, unlocking untapped growth through shopper-centric innovation and bold brand activation. “Confectionery has unique potential to engage travellers through emotions, novelty, and impulse,” said Frédéric Porchet, General Manager of NITR. Porchet continued: “Our strategy is rooted in a deep understanding of today’s shopper motivations—elevated indulgence, sharing and connecting, celebrating the seasons, and the drive for conscious, high-quality treats. By focusing on untapped opportunities, we can energize the category even more and inspire the next generation of shoppers. In other words, if we can attract more travellers into the store – through engaging experiences, digital and physical touchpoints, and targeted campaigns – we can leverage confectionery’s high conversion and impulse nature to boost overall duty-free sales.” #trbusiness #dutyfree #travelretail https://lnkd.in/e76KNZvz

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