TRIBE’s Post

We’ve all heard of the man cold right? 🚨 It’s a real thing* 🚨. We partnered with VaynerMedia to spread the word about HALLS' Man Cold Relief Kits (a product of Mondelēz International) and sweepstakes competition. The informative, and hilarious content from a couple of fantastic creators sourced by our TRIBE team drove some amazing organic and paid results 🚀📈 (we’re talking over 150m impressions and significant outperformance vs brand-led creative). With placements across TikTok, Meta, and YouTube, this campaign is a prime example of strategy + creator expertise + elite execution all in one. Check out the case study in the comments for the full story. Disclaimer*: This post may or may not have been written by a man.