I've done 9 tech stack audits in the last 3 weeks & here's what I can say to 90% of revenue leaders out there: I'm almost positive your "tech stack" is hurting you more than helping you. I'm talking to you Sales & RevOps Leaders. Here's what I'm seeing: - too many tools - duplicate tools - overpaying for seats - underused tools - old playbooks - outdated tools - low pipeline conversion rates from outbound channels I say 90%, though 100% of the 9 tech audits I've done are in this position. I just don't want to speak in absolutes. These conversations are a blast because as I walk through their tech stack, in real time I talk through changes I'd make, tools to explore, and where they may be falling short. You can see their ears perk up. They always interrupt to ask questions. They get off the call with a ton of value, for free. There's something to be said about providing tangible value immediately.
Most stacks don’t fail from the tools, but from poor adoption and misaligned processes.
It always feels like the fix is a lot simpler than people expect. Seeing a stack trimmed in real time is oddly satisfying.
Nobody wants to just do things, until they have a tool to "optimize" it. Optimizing the right thing? Who knows or cares?! I'm buying tech and that's making me "better" *steps off soapbox*
Can I get in on this?
It’s become collect tools and hope they work out for the team vs picking a few and adopting and integrating them well
Data Collection Consultant l Field with Peace of Mind
4wWould love to speak with you as my BD team is currently ramping our tech stack. Let me know if you’re open to an additional conversation.