We’re excited to announce our acquisition of Phlur, a modern #fragrance brand that's redefined the industry through emotion-led storytelling and sensorially rich scents. Creative Director Chriselle Lim will continue leading the brand's artistic direction and vision and will retain a significant stake, alongside The Center, the renowned beauty accelerator that partnered with PHLUR in 2021. This investment reflects our commitment to partnering with innovative brands that connect with today’s consumers. We’re thrilled to support PHLUR’s continued growth and introduce more fragrance lovers to the brand. Read more: https://lnkd.in/eDyAU2Qk
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Well done! 👏 👏 👏
Huge fan of Phlur — I keep a bottle of Moonstone in my bag and spritz it like a personal ritual. Love seeing TSG Consumer Partners continue to back brands with such rich emotional storytelling. As someone deeply immersed in brand building, I’ve long believed that beauty isn’t just about age — it’s about identity, memory, and agency. Curious — would TSG ever explore a brand concept designed specifically for women 50+? One that honors the power, beauty, and wisdom of their Third Act? Asking for a (very passionate) friend. 😉
General Manager
2moCongrats! 🎉