Why Technology Strategy Must Be a Boardroom Conversation “The next competitive advantage won’t come from your product—it’ll come from how intelligently you use technology.” Most companies say technology is “strategic.” But here’s the uncomfortable truth — too often, it’s still treated as a support function. Too many organizations still treat IT as a cost to control, not a lever to accelerate growth. But the reality is, technology is the business now. It shapes how we engage customers, how we deliver value, and how we compete. I’ve seen teams unlock entirely new revenue streams just by rethinking how their network, security, and collaboration tools align with their goals. The companies winning right now? They’re not spending more on technology—they’re using it smarter. The question isn’t “what’s our IT plan?” — it’s “how is our technology strategy powering our business outcomes?” Drop a comment below …“Is your executive team treating technology as a business lever — or still as IT spend?” #ManagedNetworkServices #AI #CloudComputing #DaaS #NaaS XTIUM
Spot on
Trusted Operations Professional | On a Mission to Help Senior Leaders Get the Best from Their Mid-Level Management Teams - Every Order, Every Shift, Every Season.
6dSpot on, John. Tech should drive growth, not just support operations. Great insights!