Event marketers need measurement data to protect and grow their events, but most of us aren't data scientists!   So what's a quick and easy way to measure events and facilitate growth? 📈   In this session, Dax Callner (Experiential Marketing Measurement Coalition) and Richard Lloyd-Williams (Flavor. Sampling with Purpose) discuss what tools and approaches you can implement for event growth.   Read more about the session on our website - https://lnkd.in/dijAwjc And register today for your free attendee spot at Event Tech Live 2025 - https://lnkd.in/djN5qdHN   #ETLLondon25 #SessionSpotlight #EventManagement

Let's talk about measurement... There is so much fragmentation in the Live experience and Event world when it comes to measurement - that it's increasingly difficult for clients to really understand effectiveness and impact. Let alone other aspects like sustainability and DEI - which should be fundamental across all areas of business. Join us as we share our thoughts and how the EMMC is trying to increase understanding, benchmarking and standardisation across the industry.

🎯 Heading to a scientific congress? Make every conversation count. Here are three key tactics from our Accelerated Insights Program to elevate your congress insight strategy: 1️⃣ Prepare targeted Key Insight Questions 2️⃣ Combine structured + free-text data 3️⃣ Use tech like Kwello to summarize insights in real time Watch now and optimize your insight-gathering on the ground. #CongressInsights #MedicalAffairsStrategy #InsightGeneration

How to unlock potential through measurement. Why measure? Trying to evaluate ROI Enhance attendee experience Analytics- needs and trends How to get GOOD data https://lnkd.in/ed4ZMTxG

To walk into every meeting with a balanced understanding of what our data tells us and how it fits within the broader landscape is something our partners always strive toward. In primary research, we spend hours analyzing insights from transcripts. But sometimes, what a KOL says in context needs to be paired with what secondary research reveals more broadly. We used to have two separate workflows. Understand insights from the KOL, conduct secondary research, and then triangulate both sources into an insight. Now, on Argon, we can bridge both in a single workspace! - "What was this HCP’s perception of Product X?" (Grounded in the PMR transcript.) - "How does this HCP’s use of Product X differ from NCCN guidelines?" (Enriched by secondary data that highlights where real-world practice aligns or diverges from guidance.) The evolution of PMR is not just about unlocking faster analysis. It is about supplementing speed with deeper context.

📽️ #IBC2025 Panel Replay How can video service providers reduce churn and strengthen subscriber loyalty in today’s highly competitive market? During the panel discussion “Combatting churn through smarter engagement and personalisation”, industry experts from Magine Pro, XroadMedia and ADB explored exactly this challenge. Our CMO, Philippe Lambinet, joined the conversation to share his insights on: 🔹 Emerging trends shaping viewer expectations 🔹 Smarter engagement tactics that really work 🔹 How personalisation can not only reduce churn but also help win back customers 🎤 It’s a thoughtful and practical discussion you won’t want to miss. 👉 Watch the full session! https://lnkd.in/dU_tDzKU

Are you still measuring event success with just registrations and ROI? It’s time to go beyond the numbers. 💡 Today’s best organisers blend data with human insight — understanding not only what happens at their events, but how people feel and why they engage. From real-time analytics to AI-powered feedback, discover smarter ways to prove impact and make every decision both data-informed and experience-led. 👇Read the full post and rethink how you measure success. Link in the comments section.

Preference Modelling Event 2025, hosted by Sawtooth and NielsenIQ Being back at a Sawtooth event is, as always, incredibly inspiring. The sessions covered everything from foundational methods like CBC and MaxDiff, to advanced topics such as Situational Choice Experiments, Segmentation, and Price Sensitivity — a nice reminder of how dynamic and evolving this field continues to be. What I like about these events isn’t just the methodologies — it’s the people who present, attend, and contribute their expertise. The shared passion for turning complexity into clarity is what makes this community of practitioners so valuable. A couple of sessions I found particularly thought-provoking: - “Why driver analysis matters in market research” presented by Xinyue Wang - A deep dive into Best-Worst Case 2 Scaling by Keith Chrzan - Innovative use of MaxDiff for Needs-Based Segmentation by Keith Chrzan - A reminder of why Conjoint Analysis is so valuable in pricing research: it allows us to explore willingness to pay, rather than relying on what people say they 'want to pay' with other traditional pricing techniques.   It’s been a fantastic couple of days filled with learning, connection, and inspiration. Looking forward to the next one!   #PreferenceModelling #SawtoothSoftware #NielsenIQ #CBC #MaxDiff #ConjointAnalysis #Segmentation #PricingStrategy #MarketResearch #MarketingScience #BrightMR  

Planning corporate events? Don’t fly blind, let data guide the way. From tracking attendee engagement to predicting trends and proving ROI, our latest guide breaks down how data analytics can elevate your next event. Discover how insights lead to impact. Read more here https://lnkd.in/dFWEPfcC #EventPlanning #CorporateEvents #EventManagement #Eventive #Eventive #Eventsg 

Carbon Arc’s Health Spend Credit Card dataset is now live! If you’re exploring healthcare spend analytics, learn more here: https://lnkd.in/eVYWmzm9