How to effectively target Gen Z on TikTok and beyond

Think you’ve figured out Gen Z’s daily habits? It’s time to look beyond the scroll. Yes, discovery often starts on social feeds, but when it comes to making decisions, Gen Z turns to Google and YouTube. They search for answers, dive into reviews, and actively shape brand preferences in these high-intent moments. The takeaway? A strong strategy doesn’t just meet them where they’re browsing it shows up where it really counts: when they’re ready to act. For more insights on connecting with your audience, follow @GoogleForBusinessIndia.

The over-70s in 2025 aren’t just dabbling in tech - they’re owning it. In their latest blog, our member bluesoup shows the data is clear: the over-70s are a rapidly growing, highly engaged, and financially powerful online audience. Their tips on how to reach this vital group include: Facebook is still king so don't rule it out. A huge percentage of adults over 50 are active on Facebook, deeply engaged in groups, and connecting over shared interests. YouTube is fast becoming the unexpected champion with 82% of over-50s using the platform to learn new skills, follow hobbies, and stay connected. Unlike younger viewers, they have longer watch times, giving brands a golden opportunity to build trust and tell compelling stories. Bluesoup also explain why there is a place for traditional media - TV, print, direct mail - and email marketing. Learn more about how to reach the 70+ demographic in their excellent and informative blog: https://lnkd.in/e6ZqjwnU #SeniorMarketing #SilverMarketing #DigitalMarketing #SilverGeneration #MarketingStrategy #Advertising #Boomers #TargetAudience

The biggest mistake I see brands make on social media is treating it like a sales catalog. They post "buy now" captions and wonder why they get no engagement. My philosophy is simple: Connect first, sell later. I spend more time engaging in comments, answering questions in DMs, and sparking conversations than I do pushing products. Social media is a two-way street. Stop broadcasting and start conversing How have you found success in building genuine connections with your audience?

🚀 3 Ways to Grow on Instagram with Today’s Algorithm 1️⃣ Consistency Wins Post regularly, but focus on quality over quantity. The algorithm rewards accounts that keep audiences engaged. 2️⃣ Reels = Reach Short-form videos are Instagram’s favorite child right now. Create reels with hooks, trending sounds, and clear value. 3️⃣ Engage to Grow Don’t just post and vanish. Reply to comments, engage with stories, and interact with your niche. The more conversations you spark, the more reach you unlock. Growth isn’t just about numbers, it’s about building a community that trusts your brand. #InstagramGrowth #SocialMediaTips #DigitalMarketing

How to Grow Your Facebook Audience

“Going viral” isn’t the same as growing your business. As Alana puts it, millions of views don’t mean much if they aren’t the right views. The real goal isn’t virality. It’s reaching the audience that actually needs your service. It’s all about relevance over reach.

Your brand doesn’t need to be everywhere, it needs to be where culture is being built. Gen Z isn’t waiting for your next campaign. Founders often ask: “Which platform should I focus on?” The real question is: “Where is my audience spending unmonetized attention?” Because that’s where trust is the cheapest, and impact is the deepest. Think about it: Reddit communities move stock prices. TikTok sounds decide Billboard charts. One BeReal post can generate more authenticity than a month of ads. If you’re building a brand , it’s not about bigger budgets — it’s about cultural timing. Stop chasing virality. Start designing for participation. Founders who understand this will outpace even the best-funded competitors. Curious to know — which unexpected corner of the internet are you currently seeing the most brand conversations happen?

To truly connect with an audience, one cannot assume what they care about. The key lies in actively discovering their existing conversations, concerns, and interests. One must consider that the way an audience shares information varies; it's not always in flashy formats. Instead, seek out their natural gathering places – Facebook groups, Amazon reviews, Reddit threads, YouTube comments, and even long LinkedIn posts. These platforms offer invaluable insights, if one is willing to do the necessary research. #customerinsights #marketresearch #audienceengagement #sociallistening

Why do nearly half of consumers say social media is where they’re most open to discovering new products? Doubling as an entertainment and recommendation hub, it’s where curiosity sparks consideration and action, especially when ads align with what people want to see and experience. Get insights and tips directly from consumers on what resonates in DISQO’s latest report: https://hubs.ly/Q03JcL-P0

They didn’t just launch a product. They launched with their audience. 👏 SULT turned customers into co-creators and sold out on day one. The takeaway: Stop talking at your audience. Start building with them. Would you let your audience shape your next launch? #BrandStrategy #MarketingTips #SoldOutLaunch #CommunityBuilding #SpotlightMarketing