At last week's Campaign Middle East Saudi Breakfast Briefing, UM MENAT curated a panel that sparked important conversations about the intersection of AI, culture, and commerce in Saudi Arabia. "Beyond the Algorithm: Crafting Distinctly Saudi Brand Stories in the AI Era" explored how brands can leverage technology to amplify cultural moments while maintaining authenticity—moving beyond algorithmic mediocrity to create distinctive, shoppable experiences rooted in Saudi culture. The conversation, moderated by our Chief Product Officer, James Dutton, FCIM, brought together: ➡️ Mohammad Mannaa, CEO, UM KSA ➡️ Steve Plimsoll, Chief Strategy Officer and Acting Chief Marketing Officer, HUMAIN ➡️ Kiran Jay Haslam, Chief Marketing Officer, Diriyah Company l شركة الدرعية ➡️ Tony Yammine, CFA, Head of Telco, Media, Government, Financial Services and Real Estate, TikTok for Business Thank you to Campaign Middle East for the platform and to everyone who joined the conversation. Read the full wrap-up article here - https://lnkd.in/dep4F-R5 #UMMENAT #UMKSA #CampaignME #SaudiArabia #MarketingStrategy #AIinMarketing #CulturalMarketing #BrandStorytelling #KSA #DigitalInnovation MCN | Middle East Communications Network | UM Worldwide | Dumindrini Ratnayake
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