Unibail-Rodamco-Westfield’s Post

Calling all Taylor Swift superfans! To celebrate the release of Taylor's latest album, The Life of a Showgirl, Westfield Century City in Los Angeles is hosting an official activation in partnership with TikTok.   From October 3 to 9, visitors can step inside sets inspired by the music video for "The Fate of Ophelia", the lead single from the new album, and create their own content in an immersive environment. Exclusive backdrops and geo-gated TikTok Effects can be unlocked on site, allowing fans to celebrate the artist's latest release through a blend of digital and IRL experiences.    The activation launched on Friday, with media, influencers and superfans flocking to Westfield Century City in their droves. Congratulations to our incredible team at the shopping centre and at Westfield Rise for bringing this experience to life around one of the year's biggest releases.   Check out some of the memorable moments from launch day! Kristen Jackman David Ruddick Sarah Richardson Sean Salvador Penelope Vorissis Michele Souther Julie Wolvek Robyn Cottelli Dominic Lowe Colin Shaughnessy Geoffrey Mason Tom Tierney Isobel Lincoln Charles Watine Aline Taireh Leah Heil Louis Schillace Nicole Tucker Zach Eichman   #TaylorSwift #TheLifeOfAShowgirl #ReinventBeingTogether #ReinventRetail #Westfield #ImmersiveExperience #FanActivation #WestfieldRise #Retailmedia