How AI is transforming marketing at Unilever

Marketing’s future is more competitive than ever, where creativity meets strategy. Content creation isn’t just popular, it’s essential. Standing out now means blending storytelling, authenticity, and data-driven insights to capture attention in a crowded digital landscape. #Marketing #FutureOfMarketing #ContentCreation #DigitalStrategy #BrandGrowth

Do you think a brand should expect strong engagement without providing content, and just rely on us to create graphics for them? Some businesses want results by the end of the month, but when they’re too busy to share even a piece of content, it limits what we can achieve. In my view, if a business isn’t involved in its own content, long-term success becomes very difficult. What’s your take on this? Should content creation always be a shared responsibility? #DigitalMarketing #ContentStrategy #SocialMediaManagement #BrandGrowth #MarketingTips

Walking into Content Marketing World, we expected AI to dominate the conversation. Instead, the real story was marketers doubling down on fundamentals—testing, storytelling, and creating content that actually resonates. From video’s growing dominance to the shift from efficiency to impact, one theme was clear: it’s not about producing more content, it’s about producing the right content. We left our session attendees with this reminder: stop guessing, start knowing. Test your ideas before launch and give your team confidence that their work will land. Watch the highlights from #CMWorld and get the full scoop on our team's takeaways in the comments.

The shift is clear: it’s not about producing more content, it’s about producing the right content. This recap from Content Marketing World hits on the trends shaping how modern marketers work.

How can we ensure our content continues to deliver value long after its initial release? It's important to consider repurposing content so it can be reshared across various channels, ensuring its continued relevance and reach. Making content shoppable, when appropriate, can transform a one-time event into an ongoing sales opportunity. Apparently, a significant percentage of sales often occur after the initial event. This highlights the lasting impact and potential of well-crafted and accessible content. How do you approach content strategy to maximize long-term engagement and sales? #ContentStrategy #RepurposingContent #ShoppableContent #DigitalMarketing #ContentMarketing #SalesStrategy

From automotive safety to beauty branding to fintech strategy - my portfolio spans 8+ industries. But here's what I've learned: every industry thinks their content needs to be "professional" and "serious." Honestly, though, the most successful content I've written breaks those rules. It's conversational, relatable, and actually enjoyable to read. Whether you're explaining car safety features or investment strategies, people connect with human stories, not corporate speak. What's one industry stereotype you'd love to see broken in content marketing? #CopywritingLife #ContentMarketing #B2BWriting

Content Strategy in 2025: Why “More Content” is No Longer the Answer The old playbook of posting every day just to stay visible? Dead. Today, winning brands focus on: ✅ Crafting fewer but higher-quality pieces ✅ Storytelling that builds trust and authority ✅ Leveraging data to double down on what works ✅ Repurposing content across multiple platforms for max reach ✅ Aligning every post with clear business goals In 2025, content isn’t output see it as an asset. The smarter question isn’t “How often should we post?” It’s: “What problem does this content solve for our audience?” 👉 So I’m curious are you still playing the volume game, or are you investing in strategic, targeted content that actually drives results?

Focus on consistent “valuable” content. To build your brand To generate leads To be shown as a ‘trusted’ expert To cut through the noise You choose a frequency and stick to it.

Financial services marketing is at a crossroad where long, boring, investment content can be transformed into beautiful, engaging infographics and data visualization. Why use bar charts and line graphs when branded visuals are a much more modern way to see patterns, numbers, etc? The Rudin Group is proud to partner with Visual Capitalist in producing visual-first content for our clients. For our Wiley book @Wealth Management With A Difference Nick Rice and I relied on their visuals to help tell our story! Lindsay Christianson Tune into a bit of our recent webinar to learn how you can amp your content marketing!

Financial institutions invest heavily in creating reports, research, and insight, but many miss the attention they deserve 👀 In our Numbers to Narratives workshop, Visual Capitalist founder Jeff Desjardins and Lindsay Christianson from our business development team sat down with April Rudin, CEO of The Rudin Group, to discuss how firms can amplify their content through the power of data storytelling. Watch the full conversation on the applications of data storytelling here: https://lnkd.in/gW6srBKP