Introducing Custom Signals at Clay for GTM

🔥 Announcing CUSTOM SIGNALS at Clay 🔥 Every GTM strategy needs 3 things. Who you’re targeting, what you’re saying to them, and when you reach out. Signals helps a lot with the “when” part. Today, we're launching signals in Clay, bringing together career movements, social listening, news tracking, and, most importantly, custom signals (using ANY data point!) in one unified platform. Here's what you can do right now: ▶️ Track mentions of your brand, competitors, any keyword, or posts from any profile on LI, X, YT, and Reddit ▶️ Track news beyond just funding announcements, including data leaks, product launches, and dozens of additional categories ▶️ Design custom signals with any of our 130+ enrichments and AI — tailored to your business like it’s Saville Row ▶️ Layer signals together for max impact—combine 3rd party signals (a company doubles engineering headcount) with 1st party signals (insights from Gong transcripts). Our customers are defining unique signals to build their GTM alpha: ✅ Cursor uses signals to track what customers are saying about them across social platforms ✅ Rippling enriches job changers and, after further filtering, uses location data to determine their most likely corporate office for direct mail campaigns ✅ Density monitors office lease expiration dates and social engagement ✅ Amplitude combines their product data with AI research to find cross-sell opportunities I'm excited to see this out in the wild and see how people creatively put it into action. We hope this helps you grow. Check out our blog for more examples or jump straight into a Claybook to get started. 👇