Transcript

Have you ever spent hours fixing AI outputs? If so, you probably picked the wrong tool. Hi everyone, I'm Daphne, Marketing Director at Vera Content, a global content marketing agency based in Spain. We've tested dozens of AI platforms with global brands, and today I'll show you the seven features every AI content tool must have. Or it's not worth your time. Rule #1 accuracy. If your tool isn't accurate, nothing else matters. A flashy interface means nothing if the content is wrong, You'll just waste hours fixing bad content. Test it by running the same prompt three times. The outputs don't need to be identical, but the quality should be consistent. If one looks polished and the next is nonsense, that's a red flag. Some tools make this easier. Perplexity, for example, show sources for all results. Others, like Notebook LM, allow you to upload your own sources, like PDF's. Websites, YouTube videos, or even audio files to reference. If you want to stop the tool from making things up, give it clear instructions and sources. We've got a separate video on how to write prompts that work. Find a link in the description. And this brings me to rule #2 personalization. Accuracy is great, but if the content doesn't sound like your brand, it's useless. Good tools let you tweak tone, format, and even block certain words. There are content. We make a band list of cliches things like cutting edge or delve into while Chachi PT doesn't have a built in. Scan this for cliche words like these. You can customize it via your account settings. Just as important as choosing a tool with memory and context. When an AI tool remembers your preferences, past conversations, and brand guidelines, it can give you more consistent and efficient result over time. For example, you can create different projects in ChatGPT to keep chat files and custom instructions all in one place. That way, your brand voice and context are carried across everything you're working on. Next is rule #3 multilingual and cultural support for global. Seems this is make or break. Your AI tool needs to get nuanced tone and cultural context. While the translation might be accurate, it won't always sound natural or appropriate for your audience. Some tools make this easier than others. Smart Cat for example, supports hundreds of languages and learns from human edits so phrasing improves over time. Others like Chachi BT work well if you get specific in your prompts about the target audience and regional context. But remember, even the best tools can miss idioms, cultural references, or sensitive. Wording. That's why your team's review is essential, ideally by native speakers who can validate the final text before it goes live. Speaking of your team, here's rule #4 collaboration and workflow. Here's something many teams overlook. How does this tool actually fit into your workflow? If you already use project management tools like Trello or Monday, you can connect them with CHPT through Zapier. For example, you can set up automations so new emails instantly create Trello cards, or so AI summarizes card descriptions for your team. Huge time saver. Collaboration features are also useful, too. Grammarly's Teams Plan, for example, lets you upload your brand style guide, so everyone, whether in Spain or Singapore, follows the same rules. And if you're spread across time zones, pick a tool with built-in review and approval flows. That way, editors can leave comments and approve drafts without endless lack threads, leading us to rule #5 simplicity. Of course, none of this matters if your team won't use it. Look for clean, intuitive interfaces and quick onboarding new hires. Should be able to jump in without hours of training. Some tools make this easier by offering built-in tutorials or guided workflows. But don't just rely on the software. Create a short onboarding guide tailored to your team. A simple checklist with the most common prompt, dos and don'ts, and brand specific settings goes a long way. Remember, simplicity equals adoption. Next up is rule #6 pricing and scalability. Yes, free plans are tempting, but premium features are where the real value is. They offer faster outputs, better models, and team collaboration. You also need to weigh the cost. One general tool against investing and specialized tools. For example, phrases built specifically for translation and might be worth the higher price if multilingual content is a big part of your workflow. Depending on your needs, a mix of general and specialized tools could actually save time and money in the long run. Always think long term, don't just ask. Does this tool fit our needs today? Ask can this tool grow with us as we scale? Switching platforms later can be painful and disruptive, so choose one that can expand as your team and content needs grow. And lastly, rule #7. Security As your team in content grow, so do your security needs. Many global brands handle sensitive data, so it's not worth the risk. Look for strong encryption, compliance certifications and transparent data policies. Some platforms even let you keep data private or limit sharing with external servers. If you're in a regulated industry, this is non-negotiable. So let's just recap the seven must haves Accuracy, personalization, multilingual and cultural support, collaboration and workflow Simplicity, pricing and scalability. And security. If your AI tool checks all these seven boxes, you'll spend less time fixing content and more time creating it. At Vera Content, we help global brands simplify content workflows and keep their voice consistent across languages. If you want to see which tools we recommend, check the links below. Thanks for watching, And don't forget to like and subscribe and stick around for more global content and marketing tips. And if you liked this video, don't miss the next one.