Vesper’s Post

Key Insights on UPF A Lumina Intelligence survey of consumers in 13 countries found a significant cognitive-behavior gap regarding UPF (ultra-processed foods) — 59% actively avoid UPF, yet frequently consume easily misclassified items like sliced bread. The core issue is cognitive ambiguity: 43% equate UPF with being “unhealthy,” but lack vigilance regarding certain processed foods. For the industry, adding functional ingredients and clearly communicating nutritional value are key to overcoming this challenge. #UPF #Food #IndustryTrends #News #Research

Key Insights on UPF A Lumina Intelligence survey of consumers in 13 countries found a significant cognitive-behavior gap regarding UPF (ultra-processed foods) — 59% actively avoid UPF, yet frequently consume easily misclassified items like sliced bread. The core issue is cognitive ambiguity: 43% equate UPF with being “unhealthy,” but lack vigilance regarding certain processed foods. For the industry, adding functional ingredients and clearly communicating nutritional value are key to overcoming this challenge. #UPF #Food #IndustryTrends #News #Research

Innova Market Insights data indicates that 58% of consumers globally actively include #protein in their diets. This trend drives demand for versatile, convenient products with added protein. #Bakery leads global #foodandbeverage launches with protein #ingredients, while protein-enriched soups are rapidly growing. Our latest analysis feature explores:  🔍 The product subcategory that dominates with 8% of launches  🔍 The leading ingredients in F&B launches with protein ingredients 🔍 The top positionings of product launches worldwide Gain more insights here👉 https://lnkd.in/eniH6HNW

The European food ingredient market is full of opportunity (if you know where to look.) Yesterday’s Food ingredients Europe webinar, featuring Dr. Elizabeth Thundow (VP, Food & Nutrition) and Smriti Sharma (Project Lead, Food & Nutrition) from Kline + Company, explored how U.S. ingredient suppliers can successfully tap into Europe’s $28 billion share of the global $95.5 billion food and beverage ingredient market, projected to grow 5.6% annually through 2030. Our experts shared insights on: ✅ Where the real growth is happening, from clean-label innovation to functional snacking. ✅ How to navigate Europe’s complex regulatory and economic landscape. ✅ What U.S. suppliers must do to build resilience and stand out. Don’t miss these strategic insights. 👉 Download the full presentation https://lnkd.in/dNvsgyRE for all the data, examples, and Kline’s recommendations. #FiEurope #Kline #FoodIngredients #FandBInnovation #CleanLabel #Sustainability #MarketInsights #Webinar #USsuppliers

The global superfood market continues expanding as consumers seek nutrient-dense, convenient food options. However, many overlook one of the most accessible and scientifically validated categories: dried superfoods. Recent research confirms that properly dried foods can deliver concentrated nutrition with 4x the fiber and mineral content of fresh equivalents, while offering extended shelf life and reduced food waste. Advanced microwave dehydration is enabling rapid, low-temperature processing that maintains nutrient density, color retention, and flavor profiles. This represents a significant opportunity for food manufacturers and health-focused brands to develop products that meet consumer demands for both convenience and nutritional efficacy. How are you seeing consumer preferences shift toward nutrient-concentrated food products in your market? #FoodInnovation #Superfoods #NutritionScience #FoodProcessing

Excellent insights from our latest Consumer Perception Study on Processed Food. Here to shape the discussions on industry's efforts to reformulate and improve nutritional quality for the benefits of consumers.

𝐀𝐥𝐦𝐨𝐧𝐝 𝐌𝐚𝐫𝐤𝐞𝐭 – 𝐍𝐮𝐭𝐫𝐢𝐭𝐢𝐨𝐮𝐬, 𝐋𝐮𝐱𝐮𝐫𝐢𝐨𝐮𝐬 & 𝐈𝐧𝐡𝐢𝐛𝐢𝐭𝐢𝐧𝐠 𝐇𝐞𝐚𝐥𝐭𝐡 𝐁𝐞𝐧𝐞𝐟𝐢𝐭𝐬 𝘿𝙤𝙬𝙣𝙡𝙤𝙖𝙙 𝙁𝙧𝙚𝙚 𝙋𝘿𝙁 𝘽𝙧𝙤𝙘𝙝𝙪𝙧𝙚: https://lnkd.in/dHSrnGrp The 𝐀𝐥𝐦𝐨𝐧𝐝 𝐌𝐚𝐫𝐤𝐞𝐭 is witnessing remarkable growth, driven by the rising demand for nutritious snacks, plant-based products, and functional food applications. Almonds are no longer just a nut—they are a symbol of health, wellness, and premium nutrition. 𝐊𝐞𝐲 𝐓𝐫𝐞𝐧𝐝𝐬: Growing consumption in snacks, dairy alternatives, and bakery products Rising awareness of health benefits such as heart health and weight management Expansion of organic and sustainably sourced almonds Increasing demand in e-commerce and global trade markets As consumers embrace healthy, natural, and versatile nutrition, the almond market is set to thrive globally, offering opportunities for innovation in food and beverage products. #AlmondMarket #HealthySnacks #PlantBased #NutritiousFood #SustainableAgriculture #MarketTrends

𝐁𝐢𝐨&𝐌𝐞 𝐋𝐚𝐮𝐧𝐜𝐡𝐞𝐬 𝐆𝐮𝐭-𝐅𝐫𝐢𝐞𝐧𝐝𝐥𝐲 𝐏𝐫𝐨𝐭𝐞𝐢𝐧 & 𝐅𝐢𝐛𝐫𝐞 𝐁𝐚𝐫𝐬 𝐟𝐨𝐫 𝐖𝐨𝐦𝐞𝐧! Bio&Me I B Corp, the UK-based gut-friendly food brand, is making waves with its new Daily Boost Fibre + Protein bars, specially crafted with female consumers in mind. These bars offer the perfect balance of protein and fibre, addressing an unmet need in the snack market providing a more female-focused alternative to the protein bars typically dominated by male-oriented, sports-focused brands. 𝙒𝙝𝙮 𝙏𝙝𝙚𝙨𝙚 𝘽𝙖𝙧𝙨 𝙎𝙩𝙖𝙣𝙙 𝙊𝙪𝙩: 🔹9g of protein per 40g bar and 10 plant-based ingredients including wholegrain oats, dates, pumpkin seeds, and carrots. 🔹Low sugar content: Only 5.2g (cocoa) and 6.3g (blueberry) of naturally occurring sugars—significantly less than many protein bars that can contain up to 30% sugar. 🔹Gut-friendly: These bars are vegan-friendly, gluten-free, and free from artificial ingredients, sweeteners, and palm fat making them a great choice for those looking for natural, minimally processed options. 🔹Healthier Ingredients: These bars are crafted with gut health in mind, with a special focus on the protein:fibre ratio, an essential but often overlooked indicator of overall health. Sustainability and Health First: Co-founders Jon Walsh and Megan Rossi have worked diligently to bring a higher standard to protein bars by creating a product that supports gut health and addresses the growing demand for healthier snacks. 𝐇𝐚𝐯𝐞 𝐐𝐮𝐞𝐬𝐭𝐢𝐨𝐧𝐬? 𝐖𝐞’𝐫𝐞 𝐇𝐞𝐫𝐞 𝐭𝐨 𝐇𝐞𝐥𝐩! 𝐅𝐞𝐞𝐥 𝐟𝐫𝐞𝐞 𝐭𝐨 𝐫𝐞𝐚𝐜𝐡 𝐨𝐮𝐭 𝐭𝐨 𝐮𝐬 𝐚𝐭: sales@towardsfnb.com 𝐎𝐫 𝐖𝐚𝐧𝐭 𝐝𝐞𝐞𝐩𝐞𝐫 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐢𝐧𝐭𝐨 𝐭𝐡𝐞 𝐜𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐬 𝐚𝐧𝐝 𝐢𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧𝐬 𝐬𝐡𝐚𝐩𝐢𝐧𝐠 𝐭𝐡𝐞 𝐟𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐟𝐨𝐨𝐝 𝐚𝐧𝐝 𝐛𝐞𝐯𝐞𝐫𝐚𝐠𝐞? 𝐕𝐢𝐬𝐢𝐭 𝐮𝐬: https://lnkd.in/deJ5gzBT #BioAndMe #GutHealth #ProteinBars #WomenWellness #HealthySnacks #FoodInnovation #Vegan #GlutenFree #Sustainability #FoodTrends

"Snackification" is becoming mainstream — and it’s changing the way we eat. Instead of three big meals, people are grazing throughout the day — with snacks often pulling double duty as mini-meals. According to 2025 snack trend reports, consumers want convenience and function: protein, probiotics, adaptogens, and sustainable ingredients are in high demand. But there’s a challenge: not every “healthy” snack is created equal. ✅ How to vet smarter snacks: • Check the ingredient list — avoid added sugars up front • Prioritize fiber, protein, and healthy fats over empty carbs • Look beyond buzzwords like “functional” or “superfood” • Be mindful of serving sizes (marketing can be sneaky) • Choose minimally processed, recognizable ingredients #Snackification #FoodTrends #HealthySnacks

🛒📋 Do You Really Know What’s in Your Food? Most of us glance at food labels—but do we really understand them? As a food technologist, I believe empowering consumers to make informed choices is just as important as creating the food itself. Reading labels can help you: Spot hidden sugars, salts, and fats 🍬🧂🥓 Pick products with higher nutritional value 🥗🥛 Avoid unnecessary additives or allergens ⚠️ Support sustainable & clean-label products 🌱 Your food label is your first step toward healthier, safer and responsible eating. 💡 Quick tip: Take 30 seconds to read a label before buying—it can make a world of difference! 💬 Engagement question: What’s the most surprising thing you’ve ever discovered on a food label? #FoodTechnology #ConsumerAwareness #FoodLabels #NutritionEducation #HealthyEating #FoodSafety #CleanLabel #FoodScience #FoodInnovation #R&D #FunctionalFoods #SustainableEating #InformedChoices #FoodIndustry #FoodTech #HealthierFood #SmartEating