Transcript

Introducing Viper Predict, our self-serve product intelligence platform for faster, smarter consumer insight. Built for behavioral science LED research, Predict helps you test ideas, create winning products, and predict real consumer behavior with confidence. Start by selecting your markets, whether that's the UK or Australia or beyond. Then choose your audience from a nationally representative sample to more defined groups, such as preloaded public demographics or your own private demographics. You can even target an external list using a shareable URL. Need even more precision? Add a qualifier question to filter respondents based on behaviors or preferences. You decide how many respondents to reach. Keep it small to target niche audiences or scale up for deeper. Insight. As you build, our traffic light system shows respondent viability in real time, so you can be confident how many respondents are available to answer. Once your audience is set, it's time to choose the type of insight you need. Test everything from claims and pack visuals to product ideas and messaging. Use preference deers to reveal what truly matters to your audience. And pricing stairs to understand elasticity, value perception, and price sensitivity. And with AI powered summaries and sentiment analysis you can digest results faster. Results in Predict are clear, visual, and easy to share. Filter your results by public and private demographics to understand what's driving consumer behavior. Whether you're shaping a product idea, building a selling strategy, or tracking product in category performance, Predict helps you back every decision with powerful data. Lead stories, test ideas, validate products predict success 5 Predict. Turning insight into foresight.