Vypr’s Post

📺 Captivated by House of Guinness? (Yes, we’re binging it too!) The story behind the brand is just as rich as its stout. From the early “Guinness is Good for You” campaigns to the "Made of More" era, Guinness turned a humble drink from Dublin into a global symbol of identity and culture. Today, you’ll find it everywhere, from fashion collabs to limited editions and a brand identity that’s instantly recognisable around the world. But admiration doesn’t always equal habit. Almost half of UK consumers enjoy Guinness, yet only 29% drink it regularly. It’s a drink people return to for certain moments, one that represents heritage, quality and the feeling of something a little special. 𝗚𝘂𝗶𝗻𝗻𝗲𝘀𝘀: 𝗧𝗵𝗲 𝗚𝗿𝗲𝗮𝘁 𝗚𝗹𝗼𝗯𝗮𝗹 𝗦𝘁𝗼𝘂𝘁, a case study in our latest Consumer Horizon report, explores how one of the world’s most recognisable drinks became a symbol of culture and connection, and what that tells us about the next chapter for alcohol brands 👉 https://lnkd.in/e6HwsWQp