How GEO and SEO work together for AI citations

AI is transforming search engine algorithms. This means traditional SEO strategies may no longer be as effective. Now is the time to learn about the latest AI-driven SEO best practices. What changes will you implement to enhance your content's visibility?

There's so much overthinking in today's AI-driven SEO world—but it's not just SEO. It's everywhere, at scale. People are desperately trying to find loopholes for AI citations and search rankings by chasing trendy SEO manipulation tactics. They don't realize it's short-sighted and fundamentally flawed thinking that won't deliver long-term results. Have you even thought about how much valuable time and resources you waste chasing short-term success, when you could actually put that time into building genuine authority? I get it. Overthinking is human nature, and keeping things simple is actually the hardest thing to achieve. But simplicity wins, every time. Want to survive today's SEO world? Get back to fundamentals. Forget your gurus and fake AI experts—focus on fundamentals. • Create valuable content for real people • Build genuine authority in your space • Focus on user experience over tricks • Keep your web assets technically sound I'll probably be saying the same thing in 10 years. Simple scales, complexity fails.

Big week in SEO, and I’m here to break it down for you with Marcus-Aurelius Digital: 1. SEO is still the top search term, even with buzz around GEO, AEO, LLMO, and AIO. 2. The new game is earning citations in AI-generated answers, not just chasing website clicks. 3. Marketers need to track brand mentions in AI tools and create content that’s ready to show up in AI responses—visibility is shifting fast as search moves onto AI platforms. If you want to stay ahead, follow Marcus-Aurelius Digital for more updates like this. Sources: https://lnkd.in/dxq7UqPj

Old SEO vs New SEO: What’s Changed in 2025? SEO isn’t what it used to be. The days of keyword stuffing, chasing backlinks, and focusing only on Google rankings are gone. Old SEO was about: • Keywords over intent • Volume > depth • Writing for bots • Every backlink counts • Rankings = success New SEO is about: • Optimizing for Google + AI (AI Overviews, snippets, PAA) • Depth with E-E-A-T (Experience, Expertise, Authority, Trust) • Intent-led content clusters • Writing for humans first, bots second • Reputable mentions and quality citations • Success = being retrieved, cited, and converted Key shift: Old SEO chased algorithms. New SEO builds trust, authority, and human-first value while preparing for AI-driven search.

In the early days of SEO, businesses crammed as many keywords as possible onto a page to get noticed. But today’s search engines (powered by AI) are way smarter. 💡 Takeaway: Keywords still matter, but intent is the key to unlocking better traffic, happier customers, and higher conversions.

🔑 SEO keeps you findable. CSO makes you recommendable. Conventional SEO — the one built on keyword stuffing, backlinks, and funnels — is gone. AI buried the tricks. What survives is simple: ✅ A clean digital sign (your website basics). ✅ Authentic reviews (your new backlinks). ✅ Consistent follow-through (your real ranking factor). That shift is what I call CSO: Customer Service Optimization. AI doesn’t ask “Who gamed the algorithm best?” It asks “Would recommending this business make me look good?” The future belongs to businesses that stop chasing algorithms and start serving people. 👉 I just published Part III of The Great Return series on Substack: CSO in Practice. [Insert Substack link] #AI #Marketing #SEO #CustomerExperience #SmallBusiness

Tip For SEO SEO is shifting fast: ● From keywords → entities ● From Google only → AI + search hybrids ● From pages → snippets & answers Stay ahead by focusing on: 1. Structured data (schema) 2. Topical authority, not random blogs 3. Optimizing for both Google & AI engines SEO isn’t dying. It’s evolving. And those who adapt, win.

One of the most actionable insights from our 2025 Guide to AI Overviews: 63% of AI Overviews draw from the top 10 traditional organic listings. What does that mean for marketers? SEO isn’t dead, it’s evolving. Google’s AI solutions value what has long worked: structured, relevant content that ranks. The guide offers nine proven strategies to help brands earn mentions, citations, and visibility in this new search landscape. Ready to future-proof your SEO? Dive into the guide to discover how to adapt and gain an edge. https://lnkd.in/eSqngPPg

The world of search is changing 👀 For years, marketers have focused on keywords to climb the search engine rankings. Now, with the rise of AI powered search engines like Perplexity and conversational features in Google and Bing, the old rules no longer guarantee success. While traditional search results remain a foundational element of SEO, new AI driven features are reshaping how users interact with search engines. This shift represents a significant evolution in how users find information and how businesses need to present it. Read our full blog here: https://lnkd.in/eeeBDJGZ Drop me a message or email: chet@ventivmarketing.co.uk if you need assistance with your SEO strategy.

[Buffer]"AI is reshaping search. Topic clusters are now crucial for SEO success. Build comprehensive content around pillar pages to signal topical authority and improve visibility in AI-generated answers. The future of SEO is about being cited, not just clicked." Learn more: https://lnkd.in/g8StCUwU