Paul Whittingham’s Post

If you're a B2B Fintech. You don't need to over complicate SEO. Don't get overly consumed by technical performance. Provided you don't have significant issues, its not going to harm you. One technical audit per year is enough. Then follow these simple content principles - A mix of content that supports buyers at each stage of their journey. - Content that's informed, but not led by keyword research. - Articles aligned to searcher and keyword intent. - Original content by authors with a strong online profile. Have an angle / opinion - don't be generic. - Good internal linking using anchor keywords. Most importantly, be consistent with content production. Develop a strategy and plan and stick to it. #b2bmarketing #SEO #fintechmarketing